JD Sports upgrades Hibbett’s US stores with new order system
JD Sports Fashion is expanding the use of Fluent Commerce's Distributed Order Management solution to its Hibbett retail brand in the United States. The move follows the acquisition of Hibbett, which operates around 1,000 stores across 36 states, by JD Sports last year.
Technology deployment
Fluent Commerce's Distributed Order Management (DOM) platform will replace Hibbett's current systems, providing new capabilities for managing orders and inventory. Hibbett will implement features including real-time global inventory visibility, order orchestration, and flexible routing. These features are aimed at supporting various fulfilment options such as buy online, pick up in store, ship-from-store, and drop-shipping.
The new system is intended to improve order accuracy and visibility, reduce the volume of customer service enquiries, and increase customer confidence in stock availability.
Omnichannel focus
JD Sports aims to integrate Hibbett fully into its omnichannel strategy. The extension of Fluent Commerce's solution from its European operations to Hibbett in the US advances this plan. The system is expected to support scalability for growth and handle high-volume events, including limited sneaker launches.
The deployment forms part of a broader eCommerce digital transformation initiative at Hibbett. The brand intends to deploy Fluent Order Management and Big Inventory, focusing on modules for global inventory and product availability. These technologies are designed to facilitate a unified customer experience across physical and digital channels.
Business objectives
Hibbett's product range covers footwear, athleisure apparel, and accessories from major brands. The company is now investing in new technology to boost its digital infrastructure following the JD Sports acquisition. The technology upgrade aims to enhance the retailer's ability to offer buy online and in-store collection services as well as direct-to-consumer shipping from multiple locations.
Industry partnerships
JD Sports has engaged Fluent Commerce as a solutions provider based on its previous performance in Europe and its ability to deliver across large retail networks.
"Fluent Commerce's proven performance and seamless delivery for JD and with other large-scale retail networks made them the ideal partner. Its platform provides the agility we need to reduce operational complexity as we continue to grow our global business", said Jetan Chowk, Chief Technology & Transformation Officer, JD Sports Fashion.
Thomas Hindré, SVP EMEA at Fluent Commerce, said: "We are proud to support JD Group as its preferred OMS partner, and delighted that Hibbett has chosen our solution, renowned for its speed, agility, and reliability".
