EasyPicky splits retail software into App & Platform

EasyPicky has reorganised its offering around two products, EasyApp and EasyPlatform, to give retail companies a more modular system for store-level execution and performance management.

The products can be used separately or together, linking data gathered by field teams in stores with analysis used by commercial managers and executives.

Founded in France in 2017, EasyPicky focuses on retail execution software and field data collection for manufacturers selling through supermarkets, pharmacies, beauty outlets and DIY chains. The new structure reflects demand from retailers and consumer goods groups for faster visibility into shelf conditions, stock availability and compliance with store plans.

At field level, EasyApp is aimed at sales and merchandising teams visiting stores. Staff use a smartphone or tablet to record a shelf on video, and the app analyses the footage to produce indicators such as product availability, stockouts, shelf share, competitive presence and planogram compliance.

EasyApp can also operate offline, a feature intended for store environments where network access may be inconsistent. It is designed to suggest "Next Best Actions" for field staff based on issues identified during a visit and priorities set by management.

Two-part system

EasyPlatform, meanwhile, is designed for senior commercial and category teams. The web-based product brings together data collected by in-house field teams, third-party teams and crowdsourced contributors, alongside other customer data, to provide a real-time view of in-store performance.

According to EasyPicky, the platform includes dashboards, alerts, analysis across multiple data sources, prioritised recommendations and an artificial intelligence agent that supports natural language queries. The aim is to help leadership teams identify issues and opportunities across retail locations and adjust sales or merchandising strategy more quickly.

The reorganisation comes as consumer goods companies and retail suppliers seek more direct links between observations made in stores and decisions taken at head office. In many organisations, field teams collect information on product placement, stock gaps and promotional compliance, but that information remains fragmented or delayed before reaching decision-makers.

EasyPicky's revised structure is intended to address that problem by creating a system that runs from data capture to management action. Rather than selling separate functions without a clear hierarchy, it now presents its offer as a mobile tool for store visits and a management platform for broader commercial oversight.

Modular model

The products are designed to suit companies with different levels of data maturity and different field structures. Some may adopt the mobile app on its own for store visits, while others may use only the platform to consolidate information from existing field operations. Larger organisations may combine both.

That modular approach is likely to appeal to manufacturers with mixed field models, including internal sales representatives, outsourced teams and occasional external contributors. Bringing those data sources into one system has become more important as brands try to track execution across a wider range of retail formats.

Retail execution has become a more prominent area for software providers as manufacturers look for better evidence that products are available, displayed correctly and priced as intended once they reach stores. Shelf visibility, out-of-stock monitoring and promotional compliance have all gained importance as brands face pressure on sales growth and margins.

By using video rather than manual audits, EasyPicky is also positioning itself within a broader shift towards automated in-store data collection. Companies in this market increasingly use image recognition and artificial intelligence to reduce the time needed for visits and make data easier to compare across locations.

Renaud Pacull, Chief Executive Officer of EasyPicky, said the change was intended to give retail companies a clearer and more actionable view of store performance. "Our ambition is simple: to give retail players a reliable view of what is really happening at the point of sale and to enable them to act immediately on their performance. With the App and the Platform, we cover the entire retail intelligence value chain, from data collection through to execution," Pacull said.