Social Media stories
Supporters will see more personalised digital offers as the club uses AI to track engagement, conversion and fan sentiment across channels.
Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.
Compliance teams face new blind spots as 61% of UK financial services and insurance staff use generative AI daily, a survey found.
Gen Z shoppers can now test looks and seek friend feedback in one place, as WNTD bets on social discovery away from retail sites.
Campaigns can be delayed or pulled from air if rights or regulatory checks are missed at the final delivery stage, costing brands money.
Fans will get a revamped website and app as the tour deepens direct digital engagement and broadens commercial ties across Europe.
The review could force brands, influencers and retailers to rethink how ads are labelled, priced and disclosed across digital channels.
Reporters face rising risks from phishing, spyware and device compromise as Bitdefender urges tighter source protection and account security.
Small firms using team.blue brands can now automate bookings, compliance, website building and data analysis through AI tools.
The accreditation gives advertisers independent reporting on TikTok video ads, covering viewability and invalid traffic for Australian campaigns.
Advertisers could shift more performance budgets to the open web as Taboola adds real-time budget allocation and AI campaign tools.
Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.
Amazon's ad business is now outpacing major rivals in Australia, as Pattern estimates annual revenue reached USD $392 million in 2025.
B2B tech firms are wasting budget on one-off assets as tighter content systems help extend reach, sharpen messaging and improve ROI.
For many B2B firms, a hybrid communications model is cheaper than hiring in-house specialists and offers sharper market insight across Southeast Asia.
The funding will help Astor expand its AI adviser for retail investors as younger savers increasingly turn to social media for tips.
Poorly translated expertise is leaving many Southeast Asian B2B tech firms invisible to buyers and weakening shortlist chances.
The deal gives UGREEN its first global sports platform and expands the accessory maker’s reach to NFL fans in North America, though terms were not disclosed.
Providers face new obligations under 2025 reforms, with prompt feedback handling now central to safer, consumer-centred aged care.
Greater competition in social commerce is prompting Markable to offer AI shopping tools free, as it targets faster growth from more creators.