Social commerce stories
The deal gives accountants advising smaller firms fresh guidance on online payments, banking and cash flow as merchants seek quicker, simpler set-ups.
UK online merchants with under EUR 2 million revenue can now access a no-code checkout with no monthly fee, aimed at easing payments costs.
Trust remains the main hurdle as nearly two-thirds of UK adults say they are uneasy about AI making purchases for them.
Brands risk wasting social spend unless they balance participation-driven content with broader emotional campaigns that build memory and growth.
Brands will be able to buy placements in ChatGPT through Pattern, as shopping discovery moves from search engines towards AI tools.
AI tools are increasingly steering UK shoppers to products, but most still buy through retailer sites, stores and human advice.
Rising fraud, shipping costs and AI-driven shopping are set to squeeze retailers' margins this holiday season unless customer data improves.
Slower growth in the world's biggest video platform's ad business suggests its shift to TV screens and Shorts has yet to lift marketer spend further.
Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.
Marketers can now move from creator discovery to paid activation faster as Dentsu UK&I ties Meta data into its planning platform.
Creators can now turn raw clips into shoppable videos as social commerce firms race to capture a market forecast to top USD $100 billion in 2026.
Younger Singaporeans are driving higher retail spend, while payment errors and AI adoption are reshaping how retailers compete.
Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.
A quarter of Southeast Asian shoppers now use generative AI, but friends, family and online reviews still carry more weight at checkout.
TikTok Shop brands could gain wider marketplace reach as the deal adds 70 specialists and technology to Podean's global network.
Most creators now send affiliate traffic to several shops, weakening brands' control over where sales leads are sent and tracked.
Advertisers in Southeast Asia can now send shoppers from YouTube ads straight to checkout as Google tries to turn video views into sales.
Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.
EBITDA profitability gives Carousell room to expand secondhand services and AI tools, after revenue rose 18% to USD $140 million last year.
Rising living costs are pushing 71% of online shoppers to compare more options and cross-check purchases across more channels before buying.