Social commerce stories
![Story image](../../../../../uploads/story/2024/08/23/preview_techday_082342f0f136ebeaa2ff.webp)
Global shopping app installs soar 61% YoY in H1 2024
Last month
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cx
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martech
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cdp
Global shopping app installs surged 61% YoY in H1 2024, far exceeding other verticals. Key drivers include retail media networks and mobile wallets, says Adjust.
![Story image](../../../../../uploads/story/2024/07/16/preview_techday_a626fcb07662d86cda01.webp)
Southeast Asian retailers boost social commerce amid challenges
Tue, 16th Jul 2024
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data analytics
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cx
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martech
Shopify's Southeast Asia Retail Report 2024 reveals 68% of regional retailers will up social commerce spending amid economic challenges, driven by rising consumer engagement on platforms like TikTok.
![Story image](../../../../../uploads/story/2024/06/06/preview_img-lNnfWZ74qVzoGTLnRMSO9C6p.webp)
Seamless retail dominates Asia-Pacific retail sector transformation
Thu, 6th Jun 2024
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digital transformation
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cx
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martech
A KPMG Asia Pacific and GS1 report reveals seamless retail as a baseline expectation, highlighting trends like AI, digital payments, and sustainability in APAC's transformation.
![Story image](../../../../../uploads/story/2024/05/31/preview_img-LjNibNxsjiCgy1aody9eljka.webp)
Forrester predicts online retail sales to hit USD $6.8 trillion
Fri, 31st May 2024
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us
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canada
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japan
Forrester's new report predicts global online retail sales will soar from USD $4.4 trillion in 2023 to USD $6.8 trillion by 2028, with key disparities between regions.
![Story image](../../../../../uploads/story/2024/05/08/preview_img-ZB9vjdtICCiiL91iBPjvKoxZ.webp)
ANZ customers demand personalised online shopping but fear AI influence
Wed, 8th May 2024
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martech
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cdp
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ai
Shoppers in Australia and New Zealand seek more personalised online experiences, but remain wary of artificial intelligence's role in retail, as the new commercetools study finds.
![Story image](../../../../../uploads/story/2024/04/18/preview_img-oGmSc8FWXMxoae3bpnL6X207.webp)
Celigo teams up with TikTok Shop to boost ecommerce efficiency
Thu, 18th Apr 2024
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cx
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martech
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cloud services
Celigo partners with TikTok Shop in response to a growing trend of consumers using TikTok for product research, as they aim to help retailers better synchronise and manage valuable data across various applications.
![Story image](../../../../../uploads/story/2024/03/21/preview_img-X7OpFqQCAH7KHtAzRQQrz3M0.webp)
Singapore leads global shift towards international online shopping
Thu, 21st Mar 2024
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cx
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martech
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us
Over half the global consumers expect to increase their international online shopping by 2024, with a focus on flexible payment and shipping options, according to a report by Airwallex.
![Story image](../../../../../uploads/story/2024/01/19/preview_new-hire-02.webp)
Linktree hires tech veterans to boost AI & personalisation features
Fri, 19th Jan 2024
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data analytics
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martech
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digital entertainment
Linktree bolsters senior ranks with three tech industry veterans to expedite its growth and up-end the creator economy through enhanced use of AI and personalisation.
![Story image](../../../../../uploads/story/2024/01/10/preview_img-WLjlDlrzgNKTlegyDCJfXVb8.webp)
AI amongst key trends shaping eCommerce and retail in 2024
Wed, 10th Jan 2024
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data analytics
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martech
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cdp
AI, sustainability, social commerce, and value provision will redefine retail and online sectors in 2024, predicts ecommerce specialist, Paul Waddy.
![Story image](../../../../../uploads/story/2023/12/06/preview_img-p4Ypd48UgwNHNoFhEw67PoDH.webp)
Bazaarvoice acquires Granify to enhance eCommerce with personalised shopping experiences
Thu, 7th Dec 2023
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content creation
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integration
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transparency
Bazaarvoice set to revolutionise eCommerce by acquiring Granify, aiming to offer personalised online shopping experiences.
![Story image](../../../../../uploads/story/2023/11/16/preview_alotto_bw2.webp)
Social commerce strategies: changing the retail game plan
Wed, 22nd Nov 2023
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ar, vr & metaverse
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gen z
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online shopping
As social media strategies continue to evolve, they are set to open new doors for brands to create social commerce experiences.
![Story image](../../../../../uploads/story/2023/09/15/preview_Gavin_McColl_XPO_TheMarsAgency(2).webp)
XPO: The Mars Agency appoints Gavin McColl as eCommerce Director
Thu, 14th Sep 2023
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cx
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data analytics
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martech
XPO: The Mars Agency appoints Gavin McColl as eCommerce Director, strengthening their digital commerce capabilities.