eCommerceNews UK - Technology news for digital commerce decision-makers

Sarah Jarvis stories

Sarah Jarvis is an insightful author whose recent stories delve into the evolving landscape of retail and customer engagement. Her work captures the essence of contemporary retail strategies, particularly in the context of omnichannel retailing. Through her storytelling, readers can gain a deeper understanding of the importance of integrating various sales channels to enhance customer experience.

In her exploration of customer loyalty in the age of artificial intelligence, Jarvis highlights the potential of leveraging data from loyalty programs. Those reading her insights can learn how AI technologies can be utilized to analyze customer behavior, ultimately fostering stronger loyalty and engagement.

Jarvis also shines a light on the significance of diversity and empowerment in the tech sector. Her commentary during International Women’s Day emphasizes the need for female leaders to seek support and break through barriers, serving as both inspiration and a call to action for workplace equality.

Moreover, her discussions around loyalty and data underscore foundational principles for business success. By examining

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Why we need to be all-in on Personalisation
Last month
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data analytics
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cx
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martech
Personalisation is revolutionising retail, driving customer loyalty and profitability, as businesses harness AI to enhance unique shopping experiences.
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Bringing personalized loyalty strategies to life: From promise to reality
Wed, 22nd Jan 2025
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data analytics
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cx
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martech
Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.
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The Martech Weekly launches TMW 100 Innovation Awards 2024
Thu, 8th Aug 2024
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martech
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ai
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ethics
The Martech Weekly has launched the second TMW 100 Innovation Awards, celebrating cutting-edge marketing technology. Entries close on 30 August 2024.
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Loyalty, data and “The Golden Rule” behind customer success
Thu, 4th Apr 2024
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martech
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personalisation
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cdp
Business success rests on loyalty, data, and the timeless Golden Rule, highlighting the universal principle's power in fostering growth.
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IWD 2024: Take the fear factor out and ask for support
Fri, 8th Mar 2024
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ai
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hybrid & remote work
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wfh
Female leaders break barriers and redefine tech sector - experts from Eagle Eye emphasise diversity and female empowerment in the workplace for progress acceleration.
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Retail experts launch new edition of omnichannel retail handbook
Fri, 15th Sep 2023
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cx
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martech
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omnichannel
The second edition of the best-selling retail handbook, Omnichannel Retail, is now available in the UK and for pre-order in other markets.
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How to win customer loyalty in the age of AI
Tue, 22nd Aug 2023
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public cloud
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cx
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martech
There is a tremendous opportunity in the next few years to start using AI on the data generated by loyalty programs.