SAP Emarsys stories

Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.

Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

Over a third of UK marketers have reshaped their AI strategies following the EU AI Act, aiming for greater ethics and compliance amid concerns over innovation.

Gibson's email revenue soars 120% and engagement doubles after using SAP Emarsys, boosting direct-to-consumer sales and personalised marketing efforts.

Despite rising AI investments by UK retailers, 57% of consumers distrust brands' use of AI and 76% doubt data privacy protections, reveals new research.

Over half of UK consumers feel brands lack personal touch, risking loyalty as marketers struggle to leverage real-time data for tailored experiences, says SAP Emarsys.

New research shows UK consumers prefer AI personalisation in FMCG to be subtle, with only 8% wanting more obvious AI interactions with brands.

A report from SAP Emarsys reveals that only 44% of UK marketers believe their consumer campaigns are personalised, highlighting a gap in consumer expectations.

A recent study reveals 57% of UK shoppers now prioritise quality and value over brand loyalty, prompting marketers to rethink engagement strategies.

New research reveals that 69% of UK consumers feel no loyalty to any brand, posing significant challenges for consumer product companies in retaining customers.

Gen Z consumers in the UK are set to spend GBP £2.5 billion during January sales, highlighting the need for brands to focus on personalisation and customer loyalty.

A SAP Emarsys study reveals that 83% of UK consumers feel undervalued by their preferred brands, signalling a troubling disconnect in brand loyalty.

New research reveals UK shoppers who use brand apps are 20% more likely to exhibit true loyalty, driven by rewards and personalised experiences.

SAP Emarsys unveils its latest update, integrating AI-driven tools like AI Subject Line Generator and AI Product Finder to bolster marketing campaigns.

Infosys partners with SAP Emarsys to revolutionise customer engagement with AI-driven, cross-channel marketing campaigns, enhancing both revenue and loyalty.

SAP Emarsys unveils AI Product Finder in response to rising Australian demand for AI-influenced retail experiences.

SAP Emarsys reveals upgrades to boost personalised customer engagement, testing LinkedIn integration and enhancing AI capabilities while focusing on Omnichannel Excellence, Marketer Intelligence, and a Composable, Extensible Platform.

SAP Emarsys has innovated its omnichannel customer engagement platform, enhancing AI capabilities for marketers and debuting new functions including LinkedIn integration.