Rebrand stories
Zippd rebrand targets faster logistics network growth
2 days ago
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digital transformation
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cx
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martech
DeliveryApp becomes Zippd as UK logistics firm touts faster fulfilment and a network-led model that can cut marketplace lead times by up to 40%.
Felix launches AI workflow platform with USD $1.7 million
Last week
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drones
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fintech
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rpa
Felix lands USD $1.7 million to scale AI workflows for legal and finance teams, targeting consistency and audit trails over ad hoc prompts.
AEM Networks rebrands amid growing AI testing demands
This month
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network infrastructure
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devops
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manufacturing
AEM Networks widens its test kit as AI-driven bandwidth, latency and audit pressures push the Singapore unit beyond cable certification into fibre and RF.
Cake launches brand refresh after record year & growth
Last month
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martech
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commerce systems
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partner programmes
Birmingham eCommerce consultancy Cake unveils new brand identity after its strongest year yet, with nine hires and Shopify Premier Partner status.
Abacus adopts single brand after Medicus IT merger
Last month
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data protection
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fintech
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advanced persistent threat protection
Abacus unveils a single global brand after its merger with Medicus IT, uniting financial and healthcare cybersecurity under one banner.
CybaVerse pivots to CybaOps in cyber operations push
Last month
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socs
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partner programmes
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rpa
CybaVerse rebrands as CybaOps, shifting from consultancy to a platform-led cyber operations model after raising GBP £5 million Series A.
CyberNorth unveils new look & confirms leadership team
Last month
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digital transformation
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fintech
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cybersecurity
CyberNorth unveils refreshed brand and names Jon Holden CEO, as it strengthens its leadership to drive cyber growth in North East England.
Everpure rebrands from Pure Storage with 1touch deal
Tue, 24th Feb 2026
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storage
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data protection
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dr
Everpure debuts as Pure Storage's new name and moves deeper into AI-ready data management with a planned acquisition of 1touch.
Tradesman Saver targets digital pros with new brand
Thu, 12th Feb 2026
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cx
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martech
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smb
Tradesman Saver launches Professional Saver brand to target IT and digital workers as it refreshes its image and eyes growth into 2026.
Doorly raises GBP £600,000 to expand UK home services
Thu, 5th Feb 2026
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digital transformation
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e-commerce
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it industry
Doorly secures GBP £600,000 to accelerate its shift from barber-booking app to nationwide on-demand home services marketplace.
Author-it unveils brand refresh & AI-focused roadmap
Thu, 22nd Jan 2026
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uc
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data analytics
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digital transformation
Author-it unveils a refreshed brand and AI-focused roadmap, promising smarter content reuse, stronger security and improved collaboration.
Global Cloud Xchange rebrands to FLAG with new focus
Thu, 3rd Apr 2025
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uc
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partner programmes
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ai
Global Cloud Xchange has rebranded as FLAG, aiming to enhance its subsea, edge data centres, and cable landing stations investment across diverse regions.
Transact Payments rebrands as TransactPay to mark new chapter
Tue, 11th Jun 2024
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clean technologies
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sustainability
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b2b
Transact Payments rebrands as TransactPay after a year-long transformation, aiming to strengthen its position as a premier BIN sponsor in the UK and Europe.
November sees 29% surge in ransomware attack victims
Wed, 20th Dec 2023
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healthtech
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legal
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rebrand
November 2023 sees a 29% surge in ransomware attacks in the UK, with hackers primarily targeting global north.
Messaging tech pioneer Known rebrands as Kudosity in strategic shift
Thu, 16th Nov 2023
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data analytics
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digital transformation
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cx
Known Pty Limited, a pioneer in messaging technology, has rebranded to Kudosity to streamline its business structure and enhance market offerings.
Lista unveils new branding and focus on personal finance
Wed, 11th Oct 2023
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financial literacy
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rebrand
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accessibility
Lista, a finance application from the Philippines, is rebranding to emphasise personal finance and encourage users to gain financial literacy.
TEG invests in sport with Left Field Live and Rugby Live
Mon, 29th May 2023
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partner programmes
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sports
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rebrand
TEG, live entertainment, sport, ticketing and data provider, announces the acquisition of two international sports businesses, Left Field Live and Rugby Live.
Video: 10 Minute IT Jams - The latest update from Lumify
Wed, 1st Mar 2023
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edutech
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digital transformation
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hyperscale
Jon Lang, who is the CEO of Lumify Group, joins us today to tell us more about Lumify Group and what they do for their customers.
Bill Identity Limited rebrands to Optima Technology
Wed, 13th Jul 2022
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encryption
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supply chain
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optima
Bill Identity Limited (BID) has announced it's rebranding to Optima Technology Group as part of a comprehensive repositioning.
PPDS appoints Franck Racapé as head of global commercial
Fri, 13th May 2022
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digital signage
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devops
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apm
PPDS announces new global management structure and team to accelerate growth plans, led by Franck Racapé, Martijn van der Woude, and Robert Hsu.