Pricing stories

OWC unveils a certified 2m Thunderbolt 5 USB-C cable, promising full-spec bandwidth, power and display support for Mac, PC and USB4 gear.

Elite appoints former law firm executive Kirk Rogers as Head of APAC Sales to drive its next phase of legal tech growth across the region.

Value for money drives online customer sentiment three times more than price, delivery speed or product quality, a study of reviews finds.

Ignition platform fuels more than USD $3.1bn in 2025 client revenue as 8,500 firms automate billing, payments and pricing decisions.

Rising costs and AI adoption threaten graduate hiring in UK SMEs, with firms facing nearly GBP £40,000 first-year expenses amid limited government support.

Anthropic launches Claude Opus 4.5, enhancing coding, reasoning, and security with improved performance and resistance to cyber attacks.

Guidewire has launched PricingCenter, a new app to help P&C insurers speed up pricing changes with greater accuracy and real-time market responsiveness.

Becky Lim has been appointed Chief Sales Officer at Plaza Premium Group, tasked with leading global sales and driving growth across its airport hospitality services.

RØDE expands its Wireless Micro range with new red, orange, and blue models at USD $99, offering creators vivid colour choices and enhanced mobile features.

Engineer-to-order firms are digitising spreadsheets into web-based apps, boosting quoting accuracy and collaboration without costly system overhauls.

Apple launches AirPods Pro 3 at AUD $429, featuring advanced noise cancellation, heart rate sensor, and live translation across multiple languages.

Spreetail launches Price Pulse, a predictive pricing engine designed to help brands optimise market pricing and boost sales across major eCommerce platforms.

NexGen Cloud launches Hyperstack AI Studio, an end-to-end AI platform for enterprises, offering scalable, secure development on a usage-based pricing model.

Evergreen has acquired Sterling Technology Solutions, appointing Solei Dyment as CEO to expand its managed IT services across the US East Coast.

Vertice has secured $50 million in Series C funding, boosting its total to over $100 million, aimed at enhancing global procurement processes.

ASUS launches its first Copilot+ PC, the ExpertBook P5, in Australia and New Zealand, offering enhanced AI performance and productivity features.

Apple has launched the new iPad mini featuring the A17 Pro chip, enhanced for performance and user experience, starting at RRP NZD $949.

Rob Waite discusses Wasabi's growth strategy, robust cloud security, and customer success, highlighting its straightforward pricing model and expanding brand presence.

Artificial intelligence is pushing marketing agencies to abandon time-based pricing, urging a shift to deliverable-based models to preserve margins and boost client value.

Zendesk pioneers Outcome-Based Pricing for AI agents, letting businesses pay only for fully resolved issues, aligning costs directly with value delivered.