PC Market stories

Apple has launched MacBook Neo, a 13-inch aluminium laptop with Apple silicon, focused on budget-conscious users.

UK refurbished PC sales nearly double as price-conscious buyers spur fastest growth in Europe and push second-life tech into the mainstream.

AI data centre investment is starving Europe's PC market of key components, driving sharp RAM and SSD price rises into 2026.

Repair shops once formed the backbone of local high streets. Rising costs, sealed devices and shifting consumer habits are now pushing many to close.

AI notebook prices across Europe have slumped by a third, pushing the tech into the mainstream as retailers juggle volume against margins.

Qualcomm debuts Snapdragon X2 Plus chip, promising faster, more efficient Copilot+ Windows 11 laptops arriving from major brands in 2026.

HP has revealed a slimmer AI‑centric OmniBook Ultra 14 and OmniStudio X 27 creator desktop as it overhauls PCs for hybrid, creative work.

Western Europe's PC market surged in October with double-digit revenue growth ahead of Windows 10's support deadline driving widespread device upgrades.

Europe's PC market surged in Q3 2025 as Windows 10 support ends, driving strong sales of AI-capable notebooks and desktops across businesses and consumers.

European IT distribution showed resilience in Q2 2025 with software and AI-driven hardware boosting growth despite tariff and networking challenges.

Desktop PC sales in Europe rose 22% in early Q2 2025, outpacing notebooks, as AI-ready notebooks gain momentum amid commercial refresh cycles.

According to CONTEXT's latest analysis, the PC market is facing a shaky demand downturn but may rebound by 2025 thanks to AI advancements and Windows 11 upgrades.

CONTEXT forecasts a modest PC market recovery in 2024, driven by increased demand for replacement devices and technological enhancements amid stabilising economic conditions.

However, the impending end of support for Microsoft's Windows 10, in October 2025, could thwart second-life opportunities for numerous devices.

Intel introduces a new range of AI products, marking a revolutionary shift in their architecture, to accelerate AI implementation worldwide.

Declining demand and challenging macro-economic conditions have caused IDC to further lower its forecast for the worldwide PC and tablet markets.

Dell EMC has claimed the top spot in the PC, servers, and storage markets, touting its dominance and strategy success in a recent blog post by Alison Dew.

Global combined device shipments are set to decline for the second year in a row, according to a forecast by Gartner.