Opinion stories
Trust is now a commercial issue for insurers, as Consumer Duty and wary customers push them towards transparent AI and fairer claims handling.
With two million legacy lines still live, businesses face service disruption unless partners turn the 2027 PSTN deadline into migration gains.
Pressure to show returns is exposing weak data, governance and skills, leaving many pilot projects stuck before they reach production.
Security teams can spot risky data movement before alerts fire, helping stop sensitive information from leaving approved channels.
MSPs risk losing deals and margin unless they bundle Teams-aligned calling, as customers demand simpler vendors and tighter integration.
Marketing teams facing longer sales cycles will get more detailed revenue tracking as Dreamdata adds Analytics Hub and board veteran Dave Kellogg.
Merchants and banks are demanding better payment reliability as The Power 50 names 40 companies and 10 figures in its 2026 ranking.
Brands risk blind spots and sanctions in China as fragmented platforms and tighter rules make customer data harder to use and move.
Buyers relying on AI tools are more likely to see LinkedIn than brand websites, with member profiles driving most citations in B2B searches.
Marketers are shifting budgets towards flexible channels as inflation and volatile consumer behaviour make fixed media plans harder to defend.
Businesses risk wasting AI spend unless they map workflows first, as routing knowledge matters more than buying yet another tool.
AI now helps smaller firms speed up routine work and decisions, but only when their PCs can handle the workloads securely and efficiently.
Rigid global workflows are leaving Australian marketers with slower publishing, duplicated content and weaker local relevance across markets.
Delays between alerts and action leave businesses exposed, as ransomware and stolen credentials can spread before anyone intervenes.
Media firms now face a fragmented market where ad revenue has overtaken subscriptions, making end-to-end automation a commercial necessity.
AI-powered analytics can cut avoidable calls, speed issue resolution and uncover product gaps before they dent customer satisfaction.
Connected coolers could help beverage brands cut emissions by up to 68% while replacing guesswork with real-world energy data.
The data suggests couples will happily use AI for drafts and planning, but rarely for choices that could haunt them for years.
Consumers are increasingly muting and unsubscribing, forcing brands to compete with inbox fatigue and attention overload rather than rival campaigns.
Sales events are now planning windows for households, with 70% of Australian adults bulk-buying at least one category, a survey shows.