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Marketing Stories - Page 8

UK Stories

Marketing stories

CEEK appoints Caroline Mercurio as Chief Operating Officer
Cartech

CEEK appoints Caroline Mercurio as Chief Operating Officer

The London agency is expanding after 50% growth in 2025, as Caroline Mercurio arrives from the US to oversee its first Chief Operating Officer role.

By Mark Tarre • 3 min read • Last month

Global Stories

Marketing stories

Optimizely named Gartner leader for ninth year running
Marketing Technologies

Optimizely named Gartner leader for ninth year running

The ranking may help Optimizely win larger marketing deals as buyers favour content platforms that automate workflows without adding compliance risk.

By Sofiah Nichole Salivio • 4 min read • Last month
Brands are losing the Buy Box and up to 80% of marketplace sales with it
Customer Experience

Brands are losing the Buy Box and up to 80% of marketplace sales with it

Unauthorized sellers can capture most marketplace sales when they seize the Buy Box, leaving brands with lost revenue and weaker control.

By Paolo Emilio Ascoli • 4 min read • Last month
AI expert reveals the 'New Currency' in AI discovery for eCommerce brands
Digital Transformation

AI expert reveals the 'New Currency' in AI discovery for eCommerce brands

Mid-sized Shopify brands can now beat bigger rivals in AI shopping results if their product data is clearer, not louder.

By Sangeeta Mudnal • 4 min read • Last month
Microsoft launches three new MAI AI models for Foundry
Generative AI

Microsoft launches three new MAI AI models for Foundry

Developers gain faster tools for speech, voice and image apps as Microsoft adds three in-house MAI models to Foundry and Copilot.

By Sean Mitchell • 3 min read • Last month
OpenAI acquires TBPN to expand media and strategy reach
Digital Entertainment

OpenAI acquires TBPN to expand media and strategy reach

The deal gives OpenAI a direct line to builders and users of artificial intelligence, while TBPN keeps editorial independence for its show.

By Mark Tarre • 4 min read • Last month
Flip appoints Amy McDonnell and Lee Nadler to C-suite roles
Digital Transformation

Flip appoints Amy McDonnell and Lee Nadler to C-suite roles

The voice AI company is scaling after fresh funding, as new executives aim to deepen ties with enterprise clients across retail and healthcare.

By Mark Tarre • 4 min read • Last month
Click Frenzy & Power Retail enter liquidation
Digital Transformation

Click Frenzy & Power Retail enter liquidation

Staff and creditors face uncertainty as both businesses keep trading under external control while receivers assess their future.

By Sean Mitchell • 3 min read • Last month
Easter marketing peaks in final week, Klaviyo finds
Customer Experience

Easter marketing peaks in final week, Klaviyo finds

Easter-related campaigns surge to 27 times baseline in the last week, leaving brands to compete for attention in a crowded final stretch.

By Kaleah Salmon • 3 min read • Last month
KPMG survey finds leaders keep AI spending despite recession
Data Analytics

KPMG survey finds leaders keep AI spending despite recession

Despite recession fears, most global leaders plan to keep AI spending high, with average budgets set at USD $186 million over the next year.

By Catherine Knowles • 4 min read • Last month
Gain Theory says insight gap is cultural, not technical
Data Analytics

Gain Theory says insight gap is cultural, not technical

Marketers are missing out on growth as 54% of business-to-consumer decision-makers say their teams’ insights are not actionable.

By Sofiah Nichole Salivio • 3 min read • Last month
Progress adds AI search & personalisation to Sitefinity
Customer Experience

Progress adds AI search & personalisation to Sitefinity

Customers can now get tailored content and AI search in Sitefinity, as Progress adds governed personalisation and conversational tools.

By Catherine Knowles • 3 min read • Last month
Apple launches Business platform to streamline company tools
Data Analytics

Apple launches Business platform to streamline company tools

Businesses can now manage devices, branding and customer listings from one Apple platform, as the company retires two separate services worldwide.

By Sean Mitchell • 3 min read • Mon, 30th Mar 2026

Stories from Other Regions

Marketing stories

What is a 'Brand' in B2B technology - and how does it drive growth
Customer Experience

What is a 'Brand' in B2B technology - and how does it drive growth

Strong brand credibility can shorten enterprise sales cycles, lift deal values and cut customer acquisition costs for B2B tech firms.

By Patrick Keenan • 4 min read • Last month
How smarter hosting choices are influencing online retail performance
Data Protection

How smarter hosting choices are influencing online retail performance

Faster sites and steadier checkouts are helping Australian retailers reduce cart abandonment and cope with traffic spikes.

By Tom Thatcher • 7 min read • Last month
Australian marketers split over AI visibility ownership
Customer Experience

Australian marketers split over AI visibility ownership

Most Australian firms lack clear control of how they appear in AI answers, as silos are already causing misinformation and slower responses.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Experts warn: SEO alone is no longer enough for online visibility
Marketing Technologies

Experts warn: SEO alone is no longer enough for online visibility

AI-generated answers are reducing clicks to websites, forcing businesses to optimise for being cited in results as well as ranked.

By Dominic Vivarini • 3 min read • Mon, 30th Mar 2026