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Marketing stories

UK brands plan World Cup marketing surge, Klaviyo finds
Generative AI

UK brands plan World Cup marketing surge, Klaviyo finds

Three-quarters of UK marketers see the World Cup as a chance to test new ideas, even as many struggle to move fast enough.

By Regine Laguilles • 4 min read • Last week
Different Minds names founding partners for launch
Artificial Intelligence

Different Minds names founding partners for launch

Support for neurodiverse talent in ad tech is set to intensify as Different Minds prepares to launch with backing from three industry partners.

By Mark Tarre • 4 min read • Last week

Global Stories

Marketing stories

Kaseya launches MSP Success to boost provider growth
Partner Programmes

Kaseya launches MSP Success to boost provider growth

Customer acquisition pressure is driving Kaseya's new MSP Success umbrella, which folds marketing, peer support and learning resources into one hub.

By Sofiah Nichole Salivio • 4 min read • Today
Sitecore buys Scrunch to boost AI search visibility
Customer Experience

Sitecore buys Scrunch to boost AI search visibility

Brands will be able to track and improve how they appear in AI-generated answers as Sitecore folds Scrunch into its software stack.

By Joseph Gabriel Lagonsin • 5 min read • Yesterday
Consumers use AI to compare deals ahead of Prime Day
Generative AI

Consumers use AI to compare deals ahead of Prime Day

Price remains the main driver for Prime Day shoppers, even as 43% now use AI tools to compare offers and spot discounts.

By Sofiah Nichole Salivio • 4 min read • 2 days ago
The next phase of AI in marketing is not just more automation
Digital Transformation

The next phase of AI in marketing is not just more automation

Marketing teams must rethink workflows as agentic applications shift work from manual coordination to system-driven decisions and action.

By Rick Shimko • 3 min read • Last week
Back-to-school shopping starts early as AI drives sales
Generative AI

Back-to-school shopping starts early as AI drives sales

Nearly two-thirds of shoppers plan to buy before July, signalling a longer retail window and a bigger role for AI in bargain hunting.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Constant Contact launches SMS marketing tool in Australia
Software-as-a-Service

Constant Contact launches SMS marketing tool in Australia

Australian small firms get a faster way to reach customers as Constant Contact adds SMS to its email and social marketing platform.

By Mark Tarre • 3 min read • Last week
Dreamdata names Dave Kellogg to board, launches hub
Software-as-a-Service

Dreamdata names Dave Kellogg to board, launches hub

Marketing teams facing longer sales cycles will get more detailed revenue tracking as Dreamdata adds Analytics Hub and board veteran Dave Kellogg.

By Sofiah Nichole Salivio • 4 min read • Last week
Assured Data Protection names Gonzalez to wider role
Data Protection

Assured Data Protection names Gonzalez to wider role

The restructure aims to speed Assured's global expansion by aligning product, alliances and marketing around rising demand for cyber resilience.

By Sofiah Nichole Salivio • 3 min read • Last week

Stories from Other Regions

Marketing stories

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
Customer Relationship Management

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering

APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.

By Aaron Crowe • 5 min read • Yesterday
6 Proven Use Cases of Email Verification Across Industries
Fintech

6 Proven Use Cases of Email Verification Across Industries

Bad addresses can waste spend, skew analytics and undermine compliance as firms move email verification from clean-up to core infrastructure.

By Edmund Ng • 6 min read • Yesterday
Netcore launches Audience Agent for faster segmentation
Digital Transformation

Netcore launches Audience Agent for faster segmentation

Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.

By Sean Mitchell • 4 min read • 2 days ago
Zeller launches grants as hospitality operators face strain
Data Analytics

Zeller launches grants as hospitality operators face strain

Only 12% of Australian operators say now is a good time to open a venue, as rising costs and weaker spend squeeze margins.

By Mark Tarre • 4 min read • Last week
AdLift adds Claude AI to Tesseract search platform
Large Language Models

AdLift adds Claude AI to Tesseract search platform

Marketers can now gauge how AI platforms portray brands and drive visits, as Tesseract adds sentiment analysis and traffic tracking.

By Joseph Gabriel Lagonsin • 3 min read • Last week
AppsFlyer launches web measurement to unify attribution
Marketing

AppsFlyer launches web measurement to unify attribution

The new tool aims to help marketers track purchases across sites and apps, reducing attribution gaps as shoppers switch channels.

By Sean Mitchell • 4 min read • Last week
Why 'admin parties' should serve as a warning to marketers
Digital Transformation

Why 'admin parties' should serve as a warning to marketers

Consumers are increasingly muting and unsubscribing, forcing brands to compete with inbox fatigue and attention overload rather than rival campaigns.

By Sam Richardson • 4 min read • Last week