Kolsquare stories
Creators eclipse broadcasters in Oscars social media surge
Last month
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martech
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digital engagement
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marketing
Influencers, not film studios or TV networks, stole the Oscars spotlight this year as creator content drove surging social media engagement.
Food & drink brands double down on influencers for 2026
Last month
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martech
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partner programmes
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cdp
European food and drink brands will boost influencer spend and creator rosters in 2026, shifting from test campaigns to long-term strategy.
Tesco leads UK supermarkets in Christmas social media win
Tue, 6th Jan 2026
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martech
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partner programmes
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personalisation
Tesco tops the UK's Christmas social media league, outpacing rivals on engagement and EMV with a wide-reaching creator-led strategy.
Brands boost influencer marketing as ad budgets shift in 2025
Fri, 10th Oct 2025
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crm
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data analytics
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ai
Brands are reallocating 50% of their ad budgets to influencer marketing in 2025, shifting focus from traditional ads to creator partnerships for better engagement.
Marks & Spencer leads social media in back-to-school campaigns
Mon, 1st Sep 2025
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instagram
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social media
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content creation
Marks & Spencer led UK back-to-school social media campaigns in 2025, partnering with 1,380 influencers to generate GBP £5 million in earned media value.
YouTube marks 20 years as top platform for influencer spend
Fri, 30th May 2025
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martech
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youtube
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marketing
YouTube, marking 20 years, remains the top platform for influencer spend with 2.476 billion users and highest EMV returns in 2025 projections.
Asian social trends reshape UK social media & influencer scene
Thu, 15th May 2025
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crypto
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defi
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social media
Asian social media trends like live shopping and user-generated content are rapidly reshaping the UK influencer scene, Kolsquare reports.
Gen X influencers spark brand interest as social media booms
Tue, 29th Apr 2025
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partner programmes
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youtube
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facebook
Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.
Robin Ward named Vice President of Sales, Europe at Kolsquare
Wed, 19th Mar 2025
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data analytics
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martech
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social media
Robin Ward has been appointed Vice President of Sales for Europe at Kolsquare, aiming to expand the brand's influence in the UK influencer marketing arena.
Charlotte Tilbury & Huda Beauty lead UK beauty brands
Thu, 6th Mar 2025
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digital engagement
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instagram
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social media
Kolsquare's 2024 rankings reveal Charlotte Tilbury and Huda Beauty as the top UK beauty brands on TikTok and Instagram, showcasing their digital prowess.
Kolsquare launches carbon footprint tool for influencers
Wed, 19th Feb 2025
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martech
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power / energy
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clean technologies
Kolsquare has launched a pioneering tool to measure the carbon footprint of influencer marketing, aiming to tackle the significant emissions of the burgeoning industry.
Charlotte Tilbury leads Christmas social media beauty race
Tue, 24th Dec 2024
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e-commerce
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instagram
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social media
Charlotte Tilbury has emerged as the top beauty brand on social media this Christmas, capturing a 42.7% share of voice across platforms like TikTok and Instagram.
Kolsquare acquires Woomio to boost European market reach
Mon, 23rd Dec 2024
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saas
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social media
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transparency
Kolsquare has acquired Woomio to strengthen its foothold in Europe's influencer marketing sector, enhancing regional impact and service offerings.
Marks & Spencer tops Christmas social media supermarket war
Fri, 6th Dec 2024
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social media
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christmas
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influencer marketing
Marks & Spencer has dominated social media this Christmas, amassing an earned media value of GBP £6.7 million through a robust influencer campaign.