Influencer Marketing stories
Australians spend more time on social media, TikTok leads the way
Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.
Gypsy Rose Blanchard's Instagram fame bolsters influencer marketing potential
Following her release, convicted murderer Gypsy Rose Blanchard has gained a huge following on Instagram, with an impressive 9.8% engagement rate and an estimated media value of up to $3.5m.
Content creators earn $700m across social media platforms in 2023
Top 50 social media content creators turned digital influence into $700m in 2023, a study reveals.
Storyblok survey reveals consumers' festive buying behaviour and trust issues
Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.
Social commerce strategies: changing the retail game plan
As social media strategies continue to evolve, they are set to open new doors for brands to create social commerce experiences.
GosuGamers broadens esports services amid sector growth in APAC
GosuGamers unveils revamped esports services including brand partnerships and content production in APAC for surging market growth.
Shoppers more likely to purchase a product with influencer support
Influencers are a key ingredient for Australian SMEs' marketing strategies, according to research by B2B software search website Capterra.
Affable.ai brings the power of AI to influencer marketing
Affable.ai launches Skye, the world’s first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.
Komo changes the landscape of influencer marketing
Komo Technologies has evolved influencer marketing by allowing talent to collect and own fan data while delivering measurable ROI for their brand partners.
Persistent Systems appoints Gurvinder Sahni as Chief Marketing Officer
Global services and solutions company, Persistent Systems, appoints Gurvinder Sahni as Chief Marketing Officer with over 20 years of marketing experience.
Sinclair ramps up for APAC boom with new leaders
Sinclair announces key leadership appointments for APAC growth. Philippa Lui is CFO, Carbo Yu as Regional Exec. Director, and Jessica Man as MD - Hong Kong.