Influencer Marketing Stories - eCommerceNews UK

UK Stories

Influencer Marketing stories

Influencer marketing shifts from add-on to core strategy

UK marketers make influencer marketing core to PR and paid campaigns as brands chase sales, traffic and trust over likes and reach.

By Mark Tarre • 3 min read • Last week

Customer Experience

WNTD launches fashion app with GBP £3 million backing

WNTD unveils iOS fashion and beauty app mixing AI styling, virtual try-ons and social feedback after securing GBP £3 million in investment.

By Sofiah Nichole Salivio • 4 min read • Last week

Global Stories

Influencer Marketing stories

Customer Experience

Buy reviews searches surge 1,325% as trust worries grow

Buy reviews searches jump 1,325% as Mary Tamvakologos warns shoppers that bought followers and fake praise can distort eCommerce trust.

By Joseph Gabriel Lagonsin • 5 min read • 5 days ago

Marketing

EZZ launches MeTime women's wellness range with Bionap

EZZ launches MeTime women's wellness range with Bionap-backed botanical ingredients and clinically researched formulas for stress, sleep and weight support.

By Mark Tarre • 3 min read • Last week

Customer Experience

Rakuten & impact.com form affiliate marketing alliance

Rakuten International and impact.com have united affiliate and performance marketing assets in a bid to give advertisers clearer measurement and sales links.

By Mark Tarre • 4 min read • Last week

Data Protection

New Zealand seeks public input on ad regulation rules

New Zealand advertising watchdog seeks public input on tighter rules for ad labels, data use, pricing claims and endorsements.

By Karen Joy Bacudo • 4 min read • Last week

Customer Experience

Markable launches free creator tier as social commerce grows

Markable opens free creator tier and adds AI shopping tools as it targets a fast-growing social commerce market.

By Sofiah Nichole Salivio • 3 min read • Last month

Gaming

World IP Day: Why IP is the backbone of sporting brands' success

World IP Day spotlights how sports brands' trademark wars, NFT disputes and licensing fights underpin billions in commercial value.

By Aparna Watal • 6 min read • Last month

Marketing Technologies

impact.com deepens YouTube tie-up for creator marketing

impact.com expands YouTube integration to give brands and agencies a single system for creator campaign management and verified performance tracking.

By Sofiah Nichole Salivio • 4 min read • Last month

Marketing Technologies

Impact.com deepens YouTube tie-up for creator marketing

Impact.com expands YouTube partnership with Creator Partnerships API, giving brands verified data to manage, measure and amplify creator campaigns.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Social Media

BYRDLI unveils bookable Utah trip with travel creator

BYRDLI and Utah tourism team up with Australian creator Matt Lambley to turn a multi-region road trip into a bookable itinerary.

By Sofiah Nichole Salivio • 3 min read • Last month

Software-as-a-Service

AppDirect buys PartnerStack to expand B2B sales platform

AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.

By Mark Tarre • 4 min read • Last month

Marketing Technologies

AI skincare searches surge as consumers seek guidance

AI skincare searches jump 2,647% as Fresha says beauty buyers are turning to image analysis, smart devices and app-led routines for guidance.

By Kaleah Salmon • 5 min read • Last month

Customer Experience

Shoppers turn against AI social content, survey finds

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

By Catherine Knowles • 4 min read • Last month