Immersive technology stories

AI-first smart glasses propel a 44.4% surge in global XR shipments, as Meta keeps the lead while headset demand slides and Viture grows fast.

Holographic doctor in Ghana shows how immersive tech can deliver trusted breast cancer education to remote women and reshape care.

AI will transform cyber threats by 2026, experts say, but warn over-automation and legacy systems could imperil critical infrastructure.

A Fixtuur study reveals 79% of furniture retailers now prefer 3D and AR over traditional photos, boosting sales and enhancing customer engagement online.

Bristol is set to host BTF+, a six-day festival blending technology, creativity and culture, from 6-11 October 2025 in the Old City area.

One in 10 businesses invest in holograms and avatars, but outdated AV systems and infrastructure hinder productivity and innovation benefits.

THG Studios has launched a Virtual Production suite in Manchester, investing seven figures to boost creative flexibility and cut costs for brands.

Apple has previewed visionOS 26, introducing new spatial widgets, shared experiences, AI-powered photo scenes, and enhanced personalisation for Apple Vision Pro users.

The UK Digital Twin Centre has opened in Belfast, aiming to boost the UK economy by GBP £62 million over ten years through cutting-edge digital twin technology.

Immersive has launched AppSec Range Exercises, a live training tool to boost secure coding and improve application security in development teams.

Cloudinary's survey reveals 93% of retailers see up to 4x better results from personalisation, boosting online and in-store customer experiences globally.

Smartvisit is set to launch its innovative app designed to transform tourism engagement, enhancing visitor experiences and boosting revenues for operators.

Coventry and Warwickshire are offering GBP £4.35 million in funding to boost innovation and business growth in the local Immersive and Creative technology sector.

Infinite Reality partners with Google Cloud in a five-year deal to innovate and scale immersive digital experiences using AI, tech infrastructures, and 3D web solutions.

Snapchat and Selfridges unveil an AR Locker Room at Selfridges Oxford Street, blending tech and retail for an immersive sports experience this summer.

PFU Limited has unveiled its RICOH 360 Meeting Hub, an all-in-one device to transform virtual meetings, aiming to create an in-room experience for remote participants.

TrueConf and Eyefeelit introduce HoloLive, an advanced telepresence solution, transforming video calls into life-size 3D holographic encounters, promising to redefine collaboration in remote and hybrid events.

The global computer graphics market is poised for substantial growth, by a steady CAGR of 8.3%, with projected revenues surpassing US$464.2 million by 2033.

Advancements in Metaverse technology have made it possible for Shadow Factory to march towards a new era of work, which it says, will improve productivity.

Latest Zendesk research signals a dramatic shift in expectations, with over two-thirds of Australian business leaders rethinking the entire customer experience.