Ian Tickle stories
Ian Tickle writes extensively about the transformative role of artificial intelligence in retail and business innovation. His stories delve into how AI is reshaping customer experiences through personalisation, resulting in stronger loyalty and significant shifts in shopping behaviours.
He also explores the challenges faced in implementing generative AI projects, highlighting the importance of practical use cases, robust data strategies, and fostering a culture of experimentation. Reading his work offers valuable insights for those interested in unlocking AI's full potential and navigating the evolving landscape of technology-driven retail.
How AI is transforming the way we measure employee experience
4 days ago
AI is revolutionising employee experience measurement in UK firms, shifting from annual surveys to real-time insights that boost morale and retention.
Retail’s AI Revolution: Why personalisation is the game-changer
Last month
Retailers are rapidly adopting AI to personalise shopping experiences, boosting customer loyalty and handling £30bn in UK click-and-collect orders in 2025.
Unlocking AI’s potential: Why your GenAI projects are losing momentum
Last month
Despite 61% of leaders increasing AI adoption recently, many GenAI projects stall without clear use cases, solid data strategies, and a culture of experimentation.
Ian Tickle named Chief of Global Field Operations at Freshworks
Thu, 19th Jun 2025
Ian Tickle has been named Chief of Global Field Operations at Freshworks, advancing from interim to lead the company’s global sales and expansion efforts.
UK organisations to boost AI investment by over 25% in 2025
Fri, 28th Mar 2025
UK organisations are set to increase their AI investment by over 25% in 2025, driven by employee demand and recognition of AI's benefits.
Freshworks appoints Ian Tickle as VP for Europe expansion
Thu, 4th Jul 2024
Freshworks has named Ian Tickle as Senior VP and General Manager for Europe, tasking him with driving the company’s expansion across the continent.