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Freshworks stories

Software complexity costs UK firms GBP £32bn a year
Software-as-a-Service

Software complexity costs UK firms GBP £32bn a year

Complex software sprawl is costing UK firms more than GBP £32bn a year, as over a fifth of tech spend is now linked to buyer's remorse.

By Sofiah Nichole Salivio • 4 min read • Fri, 20th Mar 2026
From complexity to clarity: How AI is transforming UK local government
Smart Cities

From complexity to clarity: How AI is transforming UK local government

UK councils ramp up AI spending to boost efficiency and services, but poor strategy and complexity risk wasting taxpayers' money.

By Simon Hayward • 4 min read • Tue, 13th Jan 2026

Global Stories

Freshworks stories

UK businesses lose a quarter of AI budgets to complexity
Digital Transformation

UK businesses lose a quarter of AI budgets to complexity

Complexity is wiping out GBP £11.7 billion a year in wasted UK AI spending, as most IT leaders say outputs are creating daily rework.

By Sofiah Nichole Salivio • 4 min read • Thu, 28th May 2026
Freshworks launches Freddy AI Agent Studio for service
Software-as-a-Service

Freshworks launches Freddy AI Agent Studio for service

Longer after-hours waits for IT help could ease as the new studio lets firms build no-code agents for tasks across Teams, Slack and portals.

By Sofiah Nichole Salivio • 4 min read • Fri, 15th May 2026
PDQ adds software visibility & workflow integrations
IT Automation

PDQ adds software visibility & workflow integrations

IT teams can now track fleet-wide software gaps and route deployment tasks into Jira, Freshworks and Zapier with PDQ's latest update.

By Catherine Knowles • 3 min read • Fri, 1st May 2026
PDQ adds software visibility tools & workflow integrations
IT Automation

PDQ adds software visibility tools & workflow integrations

IT teams can now spot missing and vulnerable software faster as PDQ expands inventory, package management and ticketing links.

By Sean Mitchell • 3 min read • Thu, 30th Apr 2026
Freshworks data shows after-hours IT support gap widens
Multi-factor authentication

Freshworks data shows after-hours IT support gap widens

Nearly half of IT help requests now land after hours, leaving staff waiting longer for routine fixes as flexible work reshapes support demand.

By Sofiah Nichole Salivio • 4 min read • Thu, 30th Apr 2026
AppDirect buys PartnerStack to expand B2B sales platform
Software-as-a-Service

AppDirect buys PartnerStack to expand B2B sales platform

The deal gives software vendors a broader route to market as AppDirect adds PartnerStack's 138,000-strong B2B partner network.

By Mark Tarre • 4 min read • Wed, 15th Apr 2026
Synthflow appoints Matt Alexander as Channel Chief
Software-as-a-Service

Synthflow appoints Matt Alexander as Channel Chief

The hire signals a sharper push into overseas growth as the AI customer service software group deepens partnerships in the US and beyond.

By Sofiah Nichole Salivio • 3 min read • Fri, 10th Apr 2026
Freshworks names Vahalia to lead global partner push
Software-as-a-Service

Freshworks names Vahalia to lead global partner push

The software maker is leaning on partners to win bigger enterprise deals, after more than 60% of annual recurring revenue came from mid-market and enterprise customers.

By Sofiah Nichole Salivio • 4 min read • Fri, 10th Apr 2026
Freshworks boosts Freshservice with live asset mapping
Digital Transformation

Freshworks boosts Freshservice with live asset mapping

IT teams could spot outage risks sooner as Freshservice now continuously maps cloud, hybrid and on-premises assets and dependencies.

By Sean Mitchell • 4 min read • Fri, 3rd Apr 2026
Support Fusion raises AUD $1 million, expands to US & UK
Software-as-a-Service

Support Fusion raises AUD $1 million, expands to US & UK

Support Fusion raises AUD $1 million pre-seed to grow US and UK presence and scale AI-led integrations for co-managed enterprise IT.

By Sofiah Nichole Salivio • 4 min read • Tue, 24th Mar 2026
Okta names Christian Rota ANZ director of partnerships
Software-as-a-Service

Okta names Christian Rota ANZ director of partnerships

Okta appoints Christian Rota to lead ANZ partnerships, stepping up its partner-first push as identity security demand surges across the region.

By Mark Tarre • 4 min read • Tue, 3rd Mar 2026
ControlUp unveils multi-tenant DEX platform for MSPs
Mobile Device Management

ControlUp unveils multi-tenant DEX platform for MSPs

ControlUp has launched a multi-tenant digital experience platform and partner programme to help MSPs automate IT, boost CX and grow revenue.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 23rd Jan 2026
Freshworks hires Kady Srinivasan as AI era marketing chief
Software-as-a-Service

Freshworks hires Kady Srinivasan as AI era marketing chief

Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.

By Sean Mitchell • 4 min read • Thu, 8th Jan 2026

Stories from Other Regions

Freshworks stories

Accel, Google back five startups in 2026 Atoms AI Cohort
Robotics

Accel, Google back five startups in 2026 Atoms AI Cohort

Accel and Google's AI Futures Fund have picked five startups for the 2026 Atoms AI Cohort, each offered up to USD $2 million and compute.

By Kaleah Salmon • 4 min read • Tue, 17th Mar 2026
Elula names Andrew Phillips as new Chief Revenue Officer
Hyperscale

Elula names Andrew Phillips as new Chief Revenue Officer

Elula hires Andrew Phillips as chief revenue officer to drive sales, partnerships and growth across its expanding AI-led financial services push.

By Karen Joy Bacudo • 3 min read • Thu, 12th Mar 2026