FIFA World Cup stories
World Cup ad spend at risk from campaign data flaws
Last week
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gaming
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martech
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digital entertainment
World Cup ad data flaws could put USD $3.9 billion in spending at risk, as Grasp warns inconsistent campaign naming may distort reporting.
World Cup to spark UK spending surge & second screens
Last month
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gaming
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cx
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martech
World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.
Hoppr sets London HQ & Lotier alliance for LatAm push
Last month
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martech
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digital entertainment
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streaming
Hoppr picks London for its European hub and teams with Lotier to drive addressable TV ad growth across key Latin American markets.
Fake Olympics shop ads on Meta target fans' wallets
Wed, 18th Feb 2026
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phishing
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martech
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physical security
Fake Olympics shop ads on Meta push fans to cloned sites mimicking Milano Cortina 2026 store to steal card and personal details.
UK football ads miss as male fans shun 'laddish' image
Thu, 5th Feb 2026
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martech
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social media
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fifa world cup
UK football ads are missing the target as male fans reject boozy, laddish clichés and demand healthier, more nuanced portrayals.
BRKZ secures USD $30 million loan to expand Saudi construction tech
Thu, 30th Oct 2025
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ai
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financing
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procurement
BRKZ has secured a USD $30 million loan to expand its financing solutions and support the growth of Saudi Arabia's booming construction sector.
Hisense wins nine IFA awards & extends FIFA World Cup tie-up
Mon, 8th Sep 2025
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smart home
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clean technologies
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sustainability
Hisense secured nine IFA Innovation Awards 2025 across home entertainment, appliances, and design, while extending its FIFA World Cup sponsorship to 2026.
Hisense extends FIFA World Cup partnership, unveils AI tech for 2026
Sat, 6th Sep 2025
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gaming
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smart home
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digital entertainment
Hisense will extend its FIFA World Cup sponsorship to 2026, unveiling advanced AI tech and RGB-MiniLED TVs for an immersive fan experience across three host nations.
Lenovo unveils LEAP to boost UK channel partner growth, skills
Fri, 8th Aug 2025
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digital transformation
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partner programmes
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lenovo
Lenovo has launched LEAP, a UK programme offering channel partners rewards and training to boost sales and tech skills until March 2026.
Hisense to stream FIFA Club World Cup 2025 free on smart TVs
Thu, 19th Jun 2025
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digital entertainment
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toshiba
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streaming
Hisense will stream all FIFA Club World Cup 2025 matches free on its and Toshiba smart TVs via DAZN, enhancing global sports viewing with interactive features.
Xero partners with NZ Football and FIFA Women's World Cup
Thu, 22nd Dec 2022
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fintech
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partner programmes
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financial systems
Xero has partnered with New Zealand Football until 2026, which will include the period covering the FIFA Women's World Cup 2023, to be held in Australia and NZ.
Altered State Machine to launch 'Smart Football' with FIFA
Fri, 11th Nov 2022
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gaming
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digital entertainment
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ai
ASM, the firm providing Web3 artificial intelligence, has announced a partnership with FIFA to launch AI League: FIFA World Cup Qatar 2022 Edition.