Discount Codes stories
UK shoppers favour in-store Black Friday buys for authenticity
Sat, 22nd Nov 2025
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online shopping
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millennials
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gen z
UK shoppers favour in-store Black Friday buys to avoid counterfeits, with 42% of Millennials seeking authenticity over online deals this year.
Advertisers tricked by affiliate fraud: Affiliate programmes impacted by hidden fraudsters
Fri, 21st Nov 2025
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marketing
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cmo
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opinion
Affiliate fraud is draining advertisers' budgets by hijacking attribution, risking $71 billion in losses by 2025 and undermining trust in affiliate marketing.
UK shoppers focusing on discounted items - research
Sun, 16th Mar 2025
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martech
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shopping
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ebay
According to the findings, shoppers are taking a strategic approach by thoroughly researching their purchases to find the best deals and prices.
UK online shoppers find eCommerce tactics manipulative
Fri, 21st Feb 2025
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cx
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martech
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e-commerce
A new report reveals that 63% of UK online shoppers find eCommerce tactics manipulative, highlighting a disconnect between consumer needs and digital retail.
UK shoppers struggle with tech issues on Black Friday deals
Fri, 15th Nov 2024
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cx
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martech
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shopping
New research by HONOR reveals UK shoppers face technology challenges during Black Friday, with 1 in 3 experiencing device freezes while bargain hunting.
Norton report warns UK shoppers of holiday cyber risks
Fri, 1st Nov 2024
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advanced persistent threat protection
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physical security
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email security
Shoppers in the UK are advised to remain vigilant over holiday discounts, as a report reveals soaring risks of digital identity theft amid festive deals.
Putting the best price forward
Mon, 24th Jan 2022
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opinion
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attain
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abandoned cart
The infamous abandon cart issue has plagued the eCommerce sector since its birth. Items sit awaiting purchase, and if left long enough, never purchased at all.