Digital Out of Home (DOOH) stories

London agency CEEK posts 50% growth in 2025 and hires Grace Flusfeder as Head of Social & Creative to drive its AI-first visibility model.

VIOOH partners with ISM to offer programmatic access to 784 digital screens at Shell petrol stations across Germany, serving 200m impressions.

JCDecaux has overhauled its ANZ leadership, hiring three senior executives to lead sales, product and strategy across the region.

VIOOH partners with Atmosphere TV to offer programmatic access to over 60,000 venue screens, delivering 1bn monthly impressions globally.

VIOOH's programmatic digital out of home ads emit just 0.041g CO2e per impression, setting a new low and outperforming other programmatic channels.

VIOOH partners with London Lites to offer programmatic access to 49 premium London LED screens, boosting digital out of home advertising reach by 23%.

VIOOH partners with Outernet London to offer real-time programmatic access to premium digital out of home screens in central London's entertainment district.

Westfield Rise launches AI-driven DOOH platform, enabling brands to target 600 shopper profiles with precise digital-style campaigns in physical retail spaces.

Wildstone, Europe's outdoor media giant, expands into Australia, appointing Mitch Cook as Commercial Director and Amber Burbidge as Commercial Executive.

Yahoo Advertising unveils Yahoo Creative, an AI-powered solution boosting personalised ad campaigns across platforms, with firms like Princess Cruises already on board.

LUMOS teams up with Doohly to revolutionise digital Out-of-Home advertising using AI and real-time data analytics, promising enhanced efficiency and personalised campaigns.

Vistar Media bolsters executive team amid global growth, appointing Ross McNab as CRO and Michael Rubenstein to board.

VIOOH and Yahoo Advertising partner to explore the role and benefits of prDOOH in enriching multi-channel marketing campaigns.

The UK's Primesight has is converting its displays to BroadSign as it seeks to provide a seamless DOOH experience and accountability, for clients.

Burberry has teamed up with Dreamworks' Nova to launch an interactive 3D campaign at Piccadilly Circus, allowing users to personalise scarves via their mobiles.

No longer the domain solely of retail, digital signage is spreading its wings, creating a market with plenty to offer the reseller.