Digital marketing Stories - Page 7

Global Stories

Digital marketing stories

Education, Learning & Training

To telemarket or not to telemarket

Online marketing is on the rise, but the personal touch can still be a cost-effective way to produce confirmed results.

By Staff Writer • 3 min read • Mon, 23rd Apr 2012

Data Privacy

Behind closed doors

Behavioural Targeting (BT) revolutionises online marketing by enabling advertisers to precisely reach target audiences, but raises significant privacy concerns.

By Staff Writer • 6 min read • Wed, 1st Sep 2010

Stories from Other Regions

Digital marketing stories

Data Analytics

Online marketing tripping up SMEs

Tactix warns Kiwi SMEs are squandering marketing budgets on poorly planned online campaigns, emphasising the urgent need for better-aligned strategies.

By Staff Writer • 6 min read • Mon, 23rd Apr 2012

Entrepreneur

Optimizer HQ hires marketing officer in post-float push

Optimizer HQ hires Cornelis Boertjens as chief marketing officer to bolster its brand globally following its recent listing on the Frankfurt Stock Exchange.

By Staff Writer • 1 min read • Tue, 13th Dec 2011