Digital Advertising stories - Page 5
Survey finds publishers better than non-publishers on every measure of ad effectiveness
Thu, 13th Oct 2016
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digital marketing
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techday
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digital advertising
A recent survey has made it clear – digital ads on publishers’ websites get more attention from readers and have a bigger impact on brand lift.
Facebook goes “video first” in search of TV ad dollars
Wed, 10th Aug 2016
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facebook
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ovum
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digital advertising
Facebook's move towards video poses challenges and opportunities for the social media giant in terms of generating revenue.
Young Kiwis leading the way online
Fri, 4th Mar 2016
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digital entertainment
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netflix
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nielsen
NZ's youth pioneer digital trends, with research showing Gen Y favours online streaming and engages more with digital ads.
Second digital revolution to bring $4.8 trillion spend
Thu, 15th Oct 2015
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data analytics
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ai
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personal computing devices
A second digital revolution will bring $4.8 trillion in spend by 2025, but which tech providers will become digital enablers and reap the benefits?.
Microsoft listens to partner feedback… and responds
Thu, 28th Nov 2013
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microsoft
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cloud services
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digital advertising
Recently, Microsoft made a decision to modify the release timeline for partner program changes, in a bid to reflect a simpler, more measured approach.
Google NZ workers keep pace as online ad sales grow
Wed, 8th May 2013
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digital entertainment
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google
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tv
Search giant stacked on workers last year to keep pace with an online advertising market that's growing at the expense of newspapers and television.
Fastest growing online jobs in 2012
Thu, 31st Jan 2013
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hyperscale
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public cloud
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microsoft
Website hosting leads online job growth at 3300%, with AWS seeing a 466% rise. Apple jobs decline amid 'app-fatigue' while Android gains 7%.
Online ad spend continues to grow
Tue, 29th Nov 2011
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advertising
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digital advertising
NZ's online ad spend surges to $88.74m in Q3, up 26.5% from 2010, amid growing web use. Annual spend may hit $400m by 2013, says IABNZ.
Kiwis embrace online advertising
Tue, 17th May 2011
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advertising
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digital advertising
New Zealand's online ad spend skyrockets, with a 20% increase in Q1, reaching $68.12m. Kiwis show a growing preference for video ads.