eCommerceNews UK - Technology news for digital commerce decision-makers

Digital Advertising stories - Page 3

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Aleph Group unifies global brands in strategic 'One Brand' initiative
Tue, 24th Oct 2023
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partner programmes
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messenger
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instagram
Aleph Group solidifies its global presence, merging its diverse regional brands into its main brand in a strategic 'One Brand' initiative.
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Public AI debuts its AI-assisted ad creation in Australia
Thu, 17th Aug 2023
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martech
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quantum computing
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genai
The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.
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Voiro Unveils Comprehensive Business Suite to Revolutionize Ad Monetisation
Mon, 14th Aug 2023
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digital advertising
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monetisation
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intersec
Voiro launches business suite to revolutionize digital advertising, addressing challenges and offering insights to maximize ad revenue.
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WPP and NVIDIA partner to build generative AI content engine
Tue, 30th May 2023
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martech
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ai
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ai models
NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.
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Google's Mathew Pretel appointed as Cartelux Head of Product
Wed, 10th May 2023
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personal computing devices
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google
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apple
Mathew Pretel, former Senior Advertising Solution Architect for Google, has joined Australian ad tech company Cartelux as Head of Product.
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Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
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digital marketing
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advertising
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branding
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
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Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Fri, 24th Mar 2023
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martech
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digital advertising
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b2b marketing
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
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PubMatic appoints new leader for Southeast Asia, Korea
Thu, 26th Jan 2023
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digital advertising
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cro
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digital agency
PubMatic appoints Jona Oboza to lead Southeast Asia and Korean operations. Oboza has extensive experience in digital advertising market in Asia.
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New research highlights digital advertising insights
Thu, 19th Jan 2023
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facebook
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social media
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snap
Snapchat sees unexpected growth in ad portal visits, while Pinterest sees a decline, according to Similarweb's market update for Dec 2022.
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Outdoor advertisers using smart technology to reach more customers
Tue, 13th Dec 2022
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surveillance
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smart home
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advertising
Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.
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Similarweb finds Lululemon has strong digital advertising growth
Tue, 13th Dec 2022
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data analytics
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martech
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bi
Similarweb and Lululemon have released a new set of quarterly results, which showcase how Lululemon's digital advertising has stood up to customer demands.
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TrippleLift appoints James Evans as Chief Privacy Officer & Vice President of Legal
Fri, 30th Sep 2022
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data privacy
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yahoo
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digital advertising
Adtech company TrippleLift has hired James Evans as Chief Privacy Officer and VP of Legal to oversee the company's privacy strategy on a global scale.
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GroupM New Zealand appoints Manjit Singh as head of product & technology
Fri, 3rd Jun 2022
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data analytics
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bi
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big data
Manjit Singh appointed as Head of Product & Technology at GroupM to accelerate product, technology, and data identity solutions for clients.
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Cartelux appoints Stephen Burns as financial department
Fri, 3rd Jun 2022
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digital advertising
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exports
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job moves
Stephen Burns has been appointed to run its financial department and advise the company in its upcoming funding rounds.
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Criteo appoints Manuela Cadd as regional go-to-market director in Australia & New Zealand
Fri, 6th May 2022
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advertising
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digital advertising
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talent
Manuela Cadd joins Criteo as regional go-to-market director for ANZ. Criteo has expanded its team in the region due to identified market potential.
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Cartelux appoints Kristin Harder as global head of strategy & partnerships
Fri, 6th May 2022
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strategy
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digital advertising
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oem
The company has appointed former Audi global head of media manager Kristin Harder as global head of strategy and partnerships.
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Cartelux appoints Kristin Harder as Global head of strategy & partnerships
Fri, 6th May 2022
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strategy
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digital advertising
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oem
Start-up Cartelux appoints Kristin Harder, former Audi global head of media, as new global head of strategy and partnerships to grow the business.
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Do you have an in-person or virtual event coming up? Partner with TechDay
Sun, 1st May 2022
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martech
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digital marketing
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techday
TechDay's digital platform and niche audience targeting make it an unmatched media partner for events across Asia Pacific, says Publisher Sean Mitchell.
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Why digital advertising is dead at TechDay
Sun, 1st May 2022
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digital signage
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advertising
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techday
TechDay is phasing out advertising due to 48% of readers using ad blockers & low click-through rates. Native advertising is the answer.
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App and social media usage numbers soar in Australia
Fri, 11th Feb 2022
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apps
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advertising
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social media
Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.