Digital Advertising stories - Page 4
Advertisers modelling GFC behaviour as Facebook ad costs tank and Google Ads rise
Wed, 1st Jul 2020
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advertising
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digital advertising
New Zealand advertisers are prioritizing performance advertising over brand advertising, says digital marketing agency Insight Online.
Google sending relief to thousands of SMBs across ANZ
Fri, 29th May 2020
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hybrid & remote work
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google
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advertising
Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.
New marketing technology consultancy STITCH launches
Tue, 15th Oct 2019
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cx
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martech
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advertising
Auckland-based STITCH launches to aid businesses in enhancing customer experiences, utilising data and marketing tech. Led by Adnan Khan and Simon Wedde.
Festive tear-jerkers top YouTube ad leaderboards
Tue, 23rd Jul 2019
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personal computing devices
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apple
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government
With over 85% of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas.
NZ digital advertising revenue reaches $275m in Q1
Mon, 22nd Jul 2019
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digital signage
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advertising
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iab
Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.
Interview: Adobe's Keith Eadie on advertising - past, present, and future
Thu, 4th Jul 2019
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martech
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digital marketing
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adobe
Adobe's Vice President of Advertising Cloud, Keith Eadie, discusses advertising trends and the future of advertising in an interview with TechDay.
Australian brands face boycotts if they don't address diversity in ads
Fri, 28th Jun 2019
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digital signage
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dei
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martech
Australian brands risk consumer boycotts if they fail to address diversity in their advertising, according to Adobe's latest survey.
Personalised advertising continues to flourish
Thu, 27th Jun 2019
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cx
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martech
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digital marketing
Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.
Kiwi marketers urged to jump on the video advertising train
Thu, 6th Jun 2019
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martech
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digital entertainment
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digital marketing
With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.
NEXT brings practical advice and bold ideas to IT industry leaders
Tue, 5th Dec 2017
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converged infrastructure
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multi-cloud
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nutanix
Nutanix's NEXT magazine offers IT leaders curated advice, bold ideas, and innovative insights to navigate digital disruption and multicloud challenges.
Adobe Advertising Cloud announces new mobile app, digital audio capabilities
Thu, 26th Oct 2017
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digital signage
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martech
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adobe
Adobe Advertising Cloud launches first mobile app for cross-channel campaign management, expanding capabilities to include automated digital audio ad buying.
Blockchain startup BitClave wants to change the search engine game
Thu, 31st Aug 2017
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digital signage
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blockchain
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digital advertising
By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.
Gamers, forget your enemies because burgers are now targeting you
Fri, 18th Aug 2017
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gaming
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digital entertainment
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xbox
After going on a rampage and massacring hordes of zombies from the comfort of your couch, the thing you want most is some greasy takeaway food right?.
Kiwi digital agency roars at Cannes Lions
Mon, 26th Jun 2017
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resn
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digital advertising
The winning campaign for the email marketing service MailChimp consisted of nine digital experiences, from interactive music videos to whale synthesis.
New year, new you? How to get your business in the spotlight
Wed, 25th Jan 2017
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martech
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digital marketing
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advertising
If your resolution was to get your business in the spotlight and top of mind amongst a relevant audience, there’s hope for you yet.
Pure SEO helping businesses climb the ladder of search results
Tue, 17th Jan 2017
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martech
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google
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digital marketing
Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.
Salesforce is 'empowering marketers' with new Krux innovations
Tue, 10th Jan 2017
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data analytics
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martech
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cdp
Salesforce unveils new innovations to its Marketing Cloud after acquiring leading data management platform Krux.
Waikato big data firm connects Kiwi businesses to China
Tue, 13th Dec 2016
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data analytics
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martech
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planning
A Waikato business is fusing big data and advertising to offer Kiwi businesses a way to interact with Chinese immigrants in both English and Chinese.
2016 sees TechDay double in size – our highlights for the year
Mon, 21st Nov 2016
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martech
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digital marketing
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techday
We got a full head of steam up following the digital-only decision last year, and we certainly haven’t slowed that train of growth in 2016.
Invite us to your party and we'll publish a story #PartyWatch
Fri, 18th Nov 2016
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martech
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digital marketing
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techday
TechDay's #PartyWatch offers free festive publicity; simply share your Christmas bash invites and tales with us!.