Customer engagement stories - Page 23

PicoNext has introduced a new Shopify app that allows merchants to easily create Digital Product Passports using generative AI, aiding compliance with EU regulations.

Aflac has been awarded the 2024 CSO Award for its innovative Quackcess Granted authentication initiative, enhancing security and customer experience.

TrueDialog has launched its SMS application for Salesforce Marketing Cloud Engagement, enhancing SMS integration across the Salesforce ecosystem.

NICE has been named a Leader in the 2024 Gartner Magic Quadrant for Contact Centre as a Service, marking its tenth consecutive year in this position.

Sinch's 2024 Consumer Black Friday/Cyber Monday Survey reveals younger shoppers favour mobile messaging for promotions, with 44% of 18-29 year-olds ready to spend more.

Pegasystems has launched Pega Infinity 24.2, enhancing user productivity with generative AI and new features for improved workflows and customer engagement.

Exclusive Networks has introduced XPS, a new invoicing service to help channel partners in EMEA manage cash flow and offer flexible payment options.

Seismic has launched its Fall 2024 product line, featuring Seismic Programs, a new suite of tools designed to enhance enablement planning and measurement.

Marigold has unveiled an expanded roadmap for its AI platform, aiming to boost customer engagement and loyalty through innovative, human-centred experiences.

Logpoint has named Frank Koelmel as its new Chief Revenue Officer, further solidifying its foothold in the European cybersecurity market.

Celonis is expanding its presence in Australia and New Zealand, aiming for growth and partnerships while targeting the broader Asia-Pacific market.

As creativity gains importance in the workplace, the question arises: should Creative Directors be appointed to Boards to drive organisational success?.

Amperity has been named a leader in the Customer Data Platform category in Snowflake's latest report, signalling a major shift in marketing technology.

Amperity has been named a leader in the Customer Data Platform sector in Snowflake's 2025 Modern Marketing Data Stack report, recognising its data activation capabilities.

Reltio has launched AI enhancements for its customer 360 platform, featuring advanced security and dynamic segmentation to improve customer experiences.

GlobalLogic has been honoured as HashiCorp's EMEA SI Partner of the Year, showcasing their collaborative approach and innovation in digital engineering.

LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.

DataStax has launched its AI Platform in collaboration with NVIDIA to accelerate AI development, claiming a 60% reduction in development time.

Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.

Cogo and Tandem Bank are deepening their partnership to introduce a carbon management feature in Tandem's banking app, promoting greener consumer choices.