Customer data stories - Page 11
UK legal sector sees 39% surge in data breach incidents
Thu, 6th Feb 2025
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data protection
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document management
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ecm
A recent report reveals a staggering 39% rise in data breaches within the UK's legal sector, compromising the personal details of nearly 8 million people.
AI-managed data will help retailers avoid another sales slump in 2025
Fri, 31st Jan 2025
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martech
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supply chain
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omnichannel
Retailers are gearing up for a recovery in 2025 by leveraging AI to harness customer data, aiming to tailor their offerings amidst changing consumer habits.
Bringing personalized loyalty strategies to life: From promise to reality
Wed, 22nd Jan 2025
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data analytics
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cx
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martech
Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.
Study finds 8.5% of GenAI prompts risk data exposure
Fri, 17th Jan 2025
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data protection
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martech
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cdp
A study by Harmonic Security reveals that 8.5% of prompts in generative AI tools could expose sensitive data, raising serious security concerns.
Travel industry faces rising threat from malicious bots
Tue, 14th Jan 2025
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martech
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cdp
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credit card fraud
The travel industry is increasingly under siege from malicious bots, which now make up 44.5% of sector traffic, threatening airline revenue and customer security.
Rob Ferguson named Chief Revenue Officer at Amperity
Mon, 16th Dec 2024
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martech
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it automation
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cdp
Amperity has appointed Rob Ferguson as its new Chief Revenue Officer, aiming to enhance market momentum and drive business value through data.
AI is revolutionising retail loyalty with real-time data
Thu, 28th Nov 2024
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cx
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data science
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martech
Retail loyalty programmes are evolving through data science and AI, with Eagle Eye's report suggesting hyperpersonalisation may soon be the norm.
SaaScada predicts transformative shifts in banking by 2025
Fri, 22nd Nov 2024
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fintech
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martech
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cdp
SaaScada predicts transformative banking shifts by 2025, with multigenerational banking and ESG principles reshaping financial services in the UK.
UK executives face decision challenges due to data delays
Fri, 22nd Nov 2024
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martech
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partner programmes
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cdp
A study reveals that over half of UK C-suite leaders feel disconnected from real-time data, highlighting urgent needs for improved data practices.
Netcore Cloud expands collaboration with Google Cloud AI
Wed, 20th Nov 2024
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data analytics
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cx
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martech
Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.
Study shows personalisation key to consumer loyalty in UK
Tue, 19th Nov 2024
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cx
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martech
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personalisation
A new study reveals 51% of UK consumers prefer brands they've interacted with positively, highlighting the growing demand for personalised shopping experiences.
Reltio & ZoomInfo integrate to boost sales insights
Wed, 13th Nov 2024
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martech
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cdp
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genai
Reltio has unveiled a new integration with ZoomInfo aimed at enhancing customer data for sales and marketing teams, improving campaign effectiveness.
Unlocking unused customer data: A wake up call for travel and hospitality
Tue, 5th Nov 2024
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hyperscale
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cx
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martech
A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.
AI cyberattacks on retailers rise ahead of holiday season
Fri, 25th Oct 2024
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data protection
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martech
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physical security
Imperva reveals that online retailers face a staggering average of 569,884 AI-driven cyberattacks daily as the holiday shopping season approaches.
Pax8 survey reveals marketplaces boost IT provider growth
Thu, 17th Oct 2024
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cx
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martech
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financial systems
A recent survey by Pax8 reveals that 90% of IT solution providers are benefiting significantly from online marketplaces, driving revenue and growth.
Barriers hinder MarTech's role in fostering customer trust
Thu, 17th Oct 2024
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cx
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martech
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personalisation
A report reveals that 91% of marketing professionals believe customer trust is vital, yet barriers prevent MarTech from fully enhancing that trust.
UK banks struggle to utilise data for timely product launches
Tue, 24th Sep 2024
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martech
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cdp
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customer data
UK banks struggle to innovate despite growing balance sheets, with 77% under pressure to keep up, a SaaScada study reveals.
Salesforce unveils AI-driven Data Cloud innovations to boost CX
Wed, 18th Sep 2024
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firewalls
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siem
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encryption
Salesforce introduces major Data Cloud innovations enhancing AI-driven customer experiences, unifying data, and launching Datablazers Community for real-time insights.
Ocado & Zitcha unveil new advertising platform Ocado Ads
Wed, 18th Sep 2024
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devops
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data analytics
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martech
Ocado Retail partners with Zitcha to launch Ocado Ads, a new retail media platform aiming to personalise advertising and drive growth in the UK's fastest-growing grocer.
Haystack partners with Google Cloud to enhance intranet search
Wed, 18th Sep 2024
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martech
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cdp
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data privacy
Haystack has teamed up with Google Cloud to integrate Vertex AI, promising to revolutionise intranet searches with more intuitive, interactive, and efficient capabilities.