Customer data stories
Salesforce adds shared-context AI tools for retailers
Today
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customer data
Salesforce launches Agentforce 360 retail tools to unify AI across marketing, eCommerce and service, promising smoother shopper journeys.
Talkdesk unveils new AI tools for retail & consumer goods
Yesterday
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customer data
Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.
Klaviyo boosts EMEA growth, names Europe-based Co-CEO
Yesterday
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customer data
Klaviyo posts 48% EMEA revenue surge, names Europe-based Co-CEO Chano Fernández to spearhead international and AI-driven retail push.
AI-driven loyalty programs open $2 trillion opportunity in Southeast Asia
Yesterday
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customer data
AI-powered loyalty schemes promise a USD $2 trillion revenue windfall in Southeast Asia as retailers race to master personalisation.
B2B data cleansing: Improving business data quality
Yesterday
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customer data
Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.
How poor data is holding your organisation back - and how to fix it
Yesterday
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customer data
Outdated, inaccurate and duplicate records are crippling data-driven decisions, but simple verification and cleansing tools can reverse the damage.
Brands shift to centralised platforms as channels grow
Last week
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customer data
Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.
Informatica named Leader in 2025 Gartner data quadrant
Last week
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customer data
Informatica from Salesforce is named a Leader in Gartner’s 2025 Magic Quadrant for Data Integration Tools, its 20th straight year on top.
Quiet quitting exposes the fragility of customer loyalty
Last week
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customer data
Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.
LiveRamp expands Marketplace into AI marketing hub
Last week
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customer data
LiveRamp turns its Marketplace into an AI marketing hub, uniting premium data, rented models and upcoming agents in one governed platform.
Snowflake backs Ataccama to boost AI data quality
Last week
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customer data
Snowflake invests in Ataccama to embed automated data trust and quality tools deeper into the Snowflake AI Data Cloud for enterprise AI.
Cloud Nine automates global ops with BPA integration
Last week
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customer data
Cloud Nine streamlines global sales and fulfilment, using BPA to knit together NetSuite, Salesforce, Shopify and logistics partners.
AI-fuelled cyber attacks push UK security to turning point
Last week
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customer data
AI-driven attacks shifting from data theft to crippling operations mark a 2025 tipping point for UK cyber security, DTP Group warns.
Salesforce links CRM data directly into ChatGPT
Last week
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customer data
Salesforce launches an Agentforce Sales app for ChatGPT, letting sellers query and update live CRM data and trigger workflows in-chat.
Why accurate address data is the first line of identity verification
Last week
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customer data
Accurate address data is emerging as a critical, often overlooked weapon in the fight for reliable digital identity verification and fraud control.
Why data trust is the missing link in digital transformation
This month
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customer data
Digital transformation falters not for lack of tech, but because untrusted data quietly undermines scale, speed and customer experience.
From click to delivery: How bad data breaks the eCommerce experience
Last month
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customer data
Bad data is quietly wrecking Asia’s eCommerce, fuelling failed deliveries, higher costs and eroding customer trust from click to doorstep.
Liverpool FC teams with SAS for AI-powered marketing
Last month
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customer data
Liverpool strike multi-year deal with SAS to power AI-driven marketing, sharpening global fan engagement and partner campaigns.
Data quality issues - Top causes and consequences
Last month
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customer data
Flawed, fragmented data is wasting time, money and AI potential; firms must fix ownership, visibility and tooling to restore trust.
How AI Is actually changing decision-making inside enterprises
Last month
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customer data
AI is reshaping how enterprises turn data into action, speeding decisions by connecting systems, workflows and accountability at scale.