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Customer data stories

Gen Z shoppers embrace AI but switch brands over trust
Data Protection

Gen Z shoppers embrace AI but switch brands over trust

Retailers risk losing Gen Z buyers quickly, as 43% have switched brands over AI use despite widespread adoption of recommendations.

By Joseph Gabriel Lagonsin • 4 min read • 2 days ago
Klaviyo launches headless CRM for AI tools & agents
Software-as-a-Service

Klaviyo launches headless CRM for AI tools & agents

Marketers can now plug AI agents into customer data and actions without Klaviyo's interface, as the firm widens access across its platform.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago
Sunderland extends Seriös Group data partnership deal
Data Analytics

Sunderland extends Seriös Group data partnership deal

A shared data platform is now helping Sunderland link match preparation, fan engagement and sales, as clubs chase better decisions and growth.

By Sofiah Nichole Salivio • 4 min read • Last week

Global Stories

Customer data stories

Why trusted 'Customer Context' is critical in the agentic AI era
Data Protection

Why trusted 'Customer Context' is critical in the agentic AI era

Without trusted customer data, autonomous agents can misfire at machine speed, putting consent, offers and records at risk across Asia Pacific.

By Belinda Lloyd • 5 min read • Yesterday
Qualtrics unveils XM Data and AI Platform for 2027
Data Protection

Qualtrics unveils XM Data and AI Platform for 2027

The new system aims to help businesses cut churn and protect sales as poor customer experiences put nearly USD $3 trillion at risk.

By Sofiah Nichole Salivio • 4 min read • 2 days ago
Australian consumers ditch AI chats over memory gaps
Customer Relationship Management

Australian consumers ditch AI chats over memory gaps

Nearly seven in 10 Australians walk away from AI service chats when bots fail to recall earlier exchanges, a Twilio survey finds.

By Joseph Gabriel Lagonsin • 3 min read • 3 days ago
Why verification should be the first step in your email strategy
Marketing Technologies

Why verification should be the first step in your email strategy

Poor data can sink campaign results, inflate bounce rates and waste sales effort before a single email is sent.

By Shivani Pimpili • 5 min read • 4 days ago
The Next E-commerce Interface May Not Be a Screen
Wearables

The Next E-commerce Interface May Not Be a Screen

As AI agents begin handling purchases and deliveries, retailers face tougher questions over identity, authorisation and trust.

By Edmund Ng • 6 min read • 4 days ago
Proofpoint expands insider-risk tools to Microsoft 365
Data Protection

Proofpoint expands insider-risk tools to Microsoft 365

Investigators will get a fuller audit trail as the software links Microsoft 365 activity and AI prompts with emails, files and logs.

By Sean Mitchell • 4 min read • 4 days ago
OpenTable launches AI tools to help restaurants fill seats
Software-as-a-Service

OpenTable launches AI tools to help restaurants fill seats

AI search and automation are helping restaurants win more bookings as OpenTable expands tools aimed at cutting staff workload and boosting covers.

By Sofiah Nichole Salivio • 4 min read • Last week
The Hidden Data Quality Risks of Holding Data for Too Long
Data Protection

The Hidden Data Quality Risks of Holding Data for Too Long

Keeping stale records in active systems can distort reporting, raise security exposure and drive up storage costs for organisations.

By Bobby Joseph • 6 min read • Last week

Stories from Other Regions

Customer data stories

Swiggy adopts Snowflake to speed up data workflows
Software-as-a-Service

Swiggy adopts Snowflake to speed up data workflows

Swiggy's data teams can now run heavy queries far faster as the platform brings marketing, operations and finance onto one governed view.

By Sofiah Nichole Salivio • 3 min read • Yesterday
Kellton wins automotive lender integration platform deal
Data Analytics

Kellton wins automotive lender integration platform deal

The lender aims to cut fragmented data flows and speed future product rollouts by replacing point-to-point links with a governed integration layer.

By Karen Joy Bacudo • 3 min read • 3 days ago
Singapore Tourism Board revamps site with Adobe cloud
Digital Transformation

Singapore Tourism Board revamps site with Adobe cloud

Cloud migration has cut maintenance costs and given Singapore Tourism Board a faster way to tailor VisitSingapore.com for seven markets.

By Sean Mitchell • 3 min read • 3 days ago
Zendesk launches specialised AI agents for commerce
Digital Transformation

Zendesk launches specialised AI agents for commerce

Australian retailers are set to benefit as Zendesk's new tools aim to settle orders, returns and refunds with fewer hand-offs.

By Joseph Gabriel Lagonsin • 5 min read • 5 days ago
DataQuark launches AI suite for marketing decisions
Customer Relationship Management

DataQuark launches AI suite for marketing decisions

It aims to help marketers turn fragmented data, audience and creative decisions into one workflow as AI adoption moves into routine campaign work.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Australian CISOs face rising AI risk duties at Proofpoint
Software-as-a-Service

Australian CISOs face rising AI risk duties at Proofpoint

Australian security chiefs are facing heavier AI oversight as breach costs climb and most say staff use of generative tools could expose data.

By Joseph Gabriel Lagonsin • 4 min read • Last week