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Customer data stories

Experian launches new Snowflake apps for marketers
Software-as-a-Service

Experian launches new Snowflake apps for marketers

Marketers can now clean and activate customer records inside Snowflake, cutting data movement and tightening privacy controls.

By Sofiah Nichole Salivio • 3 min read • Last week

Global Stories

Customer data stories

How to Choose the Right Email Verification API: A Buyer's Guide
Customer Relationship Management

How to Choose the Right Email Verification API: A Buyer's Guide

Bad email data can quietly damage deliverability, campaign reporting and revenue unless businesses pick an API that fits their workflows.

By Bobby Joseph • 6 min read • 3 days ago
Data Deduplication in the Era of Big Data: Challenges and Solutions
Disaster Recovery

Data Deduplication in the Era of Big Data: Challenges and Solutions

Duplicate records are inflating storage bills, slowing pipelines and skewing reports as organisations pull in data from ever more systems.

By Shivani Pimpili • 5 min read • 4 days ago
Advise names Matthew Peat as Chief Category & Growth Officer
Data Analytics

Advise names Matthew Peat as Chief Category & Growth Officer

His appointment comes as consumer goods suppliers seek better visibility on sales, inventory and customer data across fragmented retail networks.

By Raphael Veloso • 3 min read • 5 days ago
DataCebo launches SDV 2.0 for synthetic enterprise data
Data Protection

DataCebo launches SDV 2.0 for synthetic enterprise data

Keeping customer and transaction data in-house, the software aims to cut the need for copied databases as firms train AI models.

By Raphael Veloso • 4 min read • Last week
Gainsight links Salesforce Agentforce & Slack to data
Software-as-a-Service

Gainsight links Salesforce Agentforce & Slack to data

Sales and customer success teams can now see renewal risks and expansion signals in Slack and Salesforce without switching systems.

By Mara Sugue • 4 min read • Last week
LexisNexis launches AI fraud tool that adapts to attacks
Data Protection

LexisNexis launches AI fraud tool that adapts to attacks

Businesses face rising losses as the new model cuts false positives by more than 80% and adapts scoring as fraud tactics shift.

By Raphael Veloso • 3 min read • Last week
Supanova expands Leap partnership to boost ticketing
Data Analytics

Supanova expands Leap partnership to boost ticketing

The expanded deal has helped lift revenue 32% year on year as Supanova folds ticketing, marketing and event operations into one system.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Retail AI leaks sensitive data to unauthorised users
Malware

Retail AI leaks sensitive data to unauthorised users

Nearly one in 10 AI security alerts in retail involved systems exposing protected customer data to users without access, research found.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Fluent is not factual: Why AI needs verified data in APAC
Data Protection

Fluent is not factual: Why AI needs verified data in APAC

Unverified AI outputs can quietly drive failed deliveries, compliance noise and customer-record errors across Asia Pacific businesses.

By Edmund Ng • 5 min read • Last week
Eagle Eye adds Divide By Zero to APAC partner programme
Customer Experience

Eagle Eye adds Divide By Zero to APAC partner programme

Retailers in Asia-Pacific will gain more choice over loyalty and personalisation systems as Eagle Eye broadens its partner network with Divide By Zero.

By Joseph Gabriel Lagonsin • 3 min read • Last week
Ransomware gangs steal 896 terabytes, Zscaler says
Malware

Ransomware gangs steal 896 terabytes, Zscaler says

Data theft is now driving ransom demands, with average payments rising and attackers increasingly targeting senior staff at exposed companies.

By Sofiah Nichole Salivio • 3 min read • Last week
The next eCommerce interface may not be a screen
Wearables

The next eCommerce interface may not be a screen

AI agents could soon handle shopping, payments and support in the background, forcing businesses to strengthen trust as screens fade from view.

By Bobby Joseph • 6 min read • Last week
Voice AI is bringing the phone call back to business
Software-as-a-Service

Voice AI is bringing the phone call back to business

No story details were provided, leaving readers unable to gauge Twilio's latest move or its impact.

By Anthony Caruana • 5 min read • Last week

Stories from Other Regions

Customer data stories

Attentive adds AI tools to sharpen marketing targeting
Generative AI

Attentive adds AI tools to sharpen marketing targeting

Brands using Attentive's platform should be able to target shoppers more precisely as new AI tools turn purchase signals into audience segments and reports.

By Joseph Gabriel Lagonsin • 4 min read • 5 days ago
Why telecommunications subscriber records need zero standing privilege
Data Protection

Why telecommunications subscriber records need zero standing privilege

Singapore regulators are pressing firms to stop using identity numbers for authentication as leaked telecom records can fuel years of impersonation fraud.

By Takanori Nishiyama • 2 min read • Last week
Gate City Bank boosts digital use with Alkami tools
Data Analytics

Gate City Bank boosts digital use with Alkami tools

The North Dakota lender cut fraud losses and lifted logins after linking marketing, onboarding and banking tools into one platform.

By Karen Joy Bacudo • 4 min read • Last week