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UK Stories

Content Creation stories

Ecommpay launches podcast on payment issues for merchants
Data Analytics

Ecommpay launches podcast on payment issues for merchants

Merchants will hear practical advice on approvals, AI and expansion as Ecommpay tries to simplify a crowded payments market.

By Sofiah Nichole Salivio • 4 min read • Yesterday
UK social media ban forces youth influencer rethink
YouTube

UK social media ban forces youth influencer rethink

Planned restrictions could strip £1.3 billion from UK digital ad spend in 2027 as brands lose easy access to under-16s online.

By Sofiah Nichole Salivio • 5 min read • 3 days ago
Techreach launches UK consultancy for MSP founders
Customer Relationship Management

Techreach launches UK consultancy for MSP founders

MSP owners could gain more targeted marketing support as a new UK consultancy promises advice shaped by first-hand operating experience.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
UK marketers miss cultural moments, Optimizely finds
Customer Experience

UK marketers miss cultural moments, Optimizely finds

More than half of UK consumers are likelier to engage when brands react to live events, but internal bottlenecks are slowing marketers down.

By Sofiah Nichole Salivio • 4 min read • 4 days ago

Global Stories

Content Creation stories

Midea signs five-year sleeve deal with FC Barcelona
Smart Home

Midea signs five-year sleeve deal with FC Barcelona

The sleeve sponsorship gives Midea repeated exposure to Barcelona's vast global audience as it targets stronger brand recognition in Australia and New Zealand.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
Dentsu UK&I links Meta creator APIs to planning tool
Marketing Technologies

Dentsu UK&I links Meta creator APIs to planning tool

Marketers can now move from creator discovery to paid activation faster as Dentsu UK&I ties Meta data into its planning platform.

By Mark Tarre • 4 min read • 3 days ago
Logitech G named partner for Call of Duty: Modern Warfare 4
Gaming

Logitech G named partner for Call of Duty: Modern Warfare 4

Players will get branded in-game items and creator tools as Logitech G deepens its reach inside one of gaming's biggest shooter launches.

By Sofiah Nichole Salivio • 4 min read • 4 days ago
Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear
Software-as-a-Service

Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear

Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.

By Jake MacAndrew • 3 min read • 5 days ago
AI is redefining what your PC can do
Gaming

AI is redefining what your PC can do

Local processing is letting users keep sensitive data offline while speeding up everyday tasks, creative work and gaming on new AI PCs.

By Alexey Navolokin • 4 min read • 5 days ago
Apple Creator Studio gets AI editing & Pixelmator links
Generative AI

Apple Creator Studio gets AI editing & Pixelmator links

Users can now edit images and clips more directly inside Apple's apps, as the latest update adds AI tools and tighter Pixelmator links.

By Sean Mitchell • 4 min read • Last week
TrueRights launches European AI creator content code
Data Protection

TrueRights launches European AI creator content code

A voluntary framework may help brands and agencies avoid disputes over consent, attribution and commercial use as AI spreads through marketing.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Kentico AIRA adoption jumps 292% as AI use broadens
Software-as-a-Service

Kentico AIRA adoption jumps 292% as AI use broadens

Monthly active customers climbed 220% as marketers moved from testing to routine use of AI tools built into Kentico's platform.

By Joseph Gabriel Lagonsin • 4 min read • Last week
XTU launches S7Pro action camera for creators & riders
Social Media

XTU launches S7Pro action camera for creators & riders

Buyers get a lower-cost alternative in a crowded action camera market, with the S7Pro offering 4K at 50fps and 48MP stills.

By Sofiah Nichole Salivio • 3 min read • Last week
IDX appoints Clare Donald as Chief Production Officer
Digital Transformation

IDX appoints Clare Donald as Chief Production Officer

The agency is bolstering its global production capabilities as clients demand more integrated, digital and AI-enabled content.

By Sofiah Nichole Salivio • 3 min read • Last week

Stories from Other Regions

Content Creation stories

Creators spread affiliate traffic across multiple shops
eCommerce

Creators spread affiliate traffic across multiple shops

Most creators now send affiliate traffic to several shops, weakening brands' control over where sales leads are sent and tracked.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
Shopee & Meta launch Instagram affiliate partnerships
Data Protection

Shopee & Meta launch Instagram affiliate partnerships

More creators in Southeast Asia, Taiwan and Brazil can now earn commissions by tagging Shopee products in Instagram posts and Reels.

By Sofiah Nichole Salivio • 4 min read • Last week
Logitech G named official PC partner for Modern Warfare 4
Gaming

Logitech G named official PC partner for Modern Warfare 4

Players will get branded in-game items and software presets as Logitech G ties its gear to Activision's latest shooter release.

By Sofiah Nichole Salivio • 4 min read • Last week