Content Creation stories

Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.

Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.

UK freelancers over 50 are embracing AI and upskilling weekly, as many plan to extend their careers well beyond traditional retirement ages.

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.

As AI reshapes communications, experts say human storytelling and clear brand narratives will define who thrives in the coming years.

Australia’s youth social media ban forces brands and cyber experts to rethink risk, digital literacy and how they reach young audiences.

Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.

Intel launches a Canada laptop guide from CAD $399.99 to CAD $2,199.99, bundling select gaming models with a free blockbuster PC title.

Coda unveils a unified leadership team and reshaped board as it fully integrates Recharge into a single global digital commerce platform.

YouTube has launched its first personalised Recap in New Zealand, giving signed-in viewers sharable year-end summaries of their watching habits.

Nearly half of UK marketers contact their agencies less than weekly as AI reshapes workflows, boosting efficiency but challenging traditional agency roles.

Holafly launches an unlimited global eSIM plan at USD $64.90/month, offering seamless mobile data across 160+ countries for frequent travellers.

Brightcove launches AI-driven translation, metadata and live-stream tools to boost video localisation, captioning, and 4K streaming quality.

K-pop and gaming dominated YouTube trends in Canada for 2025, with hit songs and creators shaping a diverse digital cultural landscape.

Umbraco 17 launches with load balancing and semantic search, enhancing collaborative editing and custom search for enterprises using its CMS platform.

Fanclip launches in Southeast Asia to unify the region's USD $55 billion creator market with a platform for creators, brands, agencies, and buyers.

Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.

Msg1 introduces multilingual messaging to help creators monetise meaningful, direct conversations with global audiences beyond language barriers.

The US penny's retirement signals a shift to blockchain micropayments, enabling fast, cheap digital transactions once hindered by legacy payments systems.