Connected TV stories - Page 4

Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.

OzTAM has partnered with Samba TV and Nexxen on a new project aimed at revolutionising audience measurement in Australia using big data integration.

Nexxen has appointed Masatsune Shironishi as Vice President and Country Manager for Japan, aiming to enhance its expansion in the Asian market.

FreakOut has teamed up with Neurons to enhance digital advertising in Asia, integrating predictive AI to improve ad effectiveness and consumer engagement.

A new report forecasts the global retail media market will soar to USD $179.5 billion by 2025, driven by AI and innovative advertising strategies.

Mediaocean's latest Advertising Outlook Report reveals a significant shift towards digital channels, with 63% of marketers prioritising generative AI in their strategies.

Yahoo DSP has launched new partnerships with Jounce, Peer39, and Scope3, boosting advertisers' targeting and reporting tools in a complex media landscape.

As more and more platforms come online and the market continues to evolve, streaming services will have their 'golden age' with advertisers.

Happydemics has raised €13 million (£10.8 million) in Series B funding to enhance its AI-driven advertising measurement solutions and UK expansion.

Nexxen has launched its TV Planner in Australia, enhancing advertisers' strategies for linear and digital TV amid the rise of Connected TV and streaming.

StackAdapt has launched a self-serve instant brand lift feature for advertisers in Australia and Asia, providing immediate insights into campaigns.

Yahoo has strengthened its Identity Solutions, now accessible through major publisher tools and Supply Side Platforms, enhancing audience monetisation.

Yahoo has expanded access to its Identity Solutions, enabling publishers to monetise audiences more effectively without reliance on third-party cookies.

GumGum has launched its new platform, Mindset Graph, which aims to revolutionise digital advertising by prioritising consumer privacy and enhancing user experience.

StackAdapt boosts Asia-Pacific presence, appoints Jeffrey Kwan and Takeshi Yamaguchi as Heads of Business in Hong Kong and Japan, respectively.

Ocado Retail partners with Zitcha to launch Ocado Ads, a new retail media platform aiming to personalise advertising and drive growth in the UK’s fastest-growing grocer.

Vudoo appoints Raj Chauhan as President for the Americas, leveraging his 20+ years in digital advertising to drive expansion in the American market.

DoubleVerify's guide offers APAC marketers enhanced tools for digital advertising ROI by focusing on media quality metrics, addressing gaps found in a recent WARC report.

Global shopping app installs surged 61% YoY in H1 2024, far exceeding other verticals. Key drivers include retail media networks and mobile wallets, says Adjust.

Nexxen joins forces with The Trade Desk to bring automatic content recognition data to UK, US, Canada, and Australia, enhancing ad targeting in connected TV.