Connected TV stories

Dabur Odomos’ monsoon health push hits 86.95% video completion using Silverpush contextual ads across YouTube and connected TV.

Hoppr appoints former Synamedia executive Olivier Bastard as Chief Sales Officer to spearhead global growth in addressable TV advertising.

Samsung has mapped a TV roadmap to 2026, banking on AI, ultra-large premium screens and Micro RGB to deepen its connected home lead.

Samsung has unveiled an AI-powered Home Companion, linking Bespoke AI appliances, TVs and mobiles in a unified SmartThings ecosystem.

Samsung champions FAST TV at CES 2026, betting ad-backed channels will anchor a hybrid future of streaming, live and linear viewing.

Samsung has unveiled a 130-inch Micro RGB flagship TV at CES 2026, pairing a bold ‘Timeless Frame’ design with advanced AI picture tech.

Samsung has unveiled its 2026 Australian lifestyle audio range, adding Q-Series soundbars, Music Studio WiFi speakers and Sound Tower models.

LG is debuting its wall-hugging Gallery TV at CES 2026, a MiniLED 4K screen that doubles as a customisable digital art canvas.

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.

Samsung will debut a full 2026 Micro RGB TV lineup from 55 to 115 inches, adding AI-powered processing, colour upgrades and spatial audio.

Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.

Nexxen links with Tubi and News Australia to open programmatic access to Tubi’s free ad-supported streaming inventory for local brands.

In 2026, APAC's ad scene will focus on smarter multi-screen measurement, AI-driven campaign optimisation, and growing importance of Connected TV's home screen.

Nexxen's AI suite nexAI will revolutionise 2026 advertising by enhancing planning, optimisation and real-time insights across TV and streaming platforms.

Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.

TripleLift has expanded its Programmatic Pause Ads to Xumo and Plex widening CTV ad reach with interactive, non-interruptive formats.

AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.

AppsFlyer launches Modern Marketing Cloud, an AI-powered platform with eight new tools boosting mobile-first app marketing across Southeast Asia.

By 2026, AI and advanced retail media will revolutionise UK shopping, with brands like John Lewis and Ocado leading a shift towards smarter, personalised consumer engagement.

Vistar Media boosts its Southeast Asia leadership with two key hires as demand for programmatic digital out-of-home advertising surges across the region.