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Commercial Strategy stories

B2B firms favour sales over brand building in survey
B2B Marketing

B2B firms favour sales over brand building in survey

Most UK B2B leaders now say tight budgets make it harder to justify marketing that does not directly generate leads or revenue.

By Sean Mitchell • 4 min read • Last month
CloudCoCo launches AI procurement platform for IT buyers
Software-as-a-Service

CloudCoCo launches AI procurement platform for IT buyers

Enterprise IT buyers could cut procurement delays as CloudCoCo rolls out AI tools across a 250,000-product catalogue and invoice processing.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Global Stories

Commercial Strategy stories

Renew Risk expands models & hires three executives
Data centers

Renew Risk expands models & hires three executives

Rising demand from insurers and brokers has helped the firm double its client base this year as it adds new catastrophe models and executives.

By Sofiah Nichole Salivio • 4 min read • 2 days ago
Dext appoints Nicole Bello as Chief Revenue Officer
Software-as-a-Service

Dext appoints Nicole Bello as Chief Revenue Officer

UK customers have already processed more than GBP £11 million through Dext Payments as the software group pushes to unify its regional sales teams.

By Karen Joy Bacudo • 4 min read • 4 days ago
Software sellers lag buyers on self-serve digital sales
Software-as-a-Service

Software sellers lag buyers on self-serve digital sales

Routine software purchases are still bogged down by high-touch sales processes, even though most buyers would happily check out online.

By Karen Joy Bacudo • 4 min read • 4 days ago
AoFrio appoints Peg Tsai to lead Oceania customer growth
Software-as-a-Service

AoFrio appoints Peg Tsai to lead Oceania customer growth

Demand for tighter oversight of cooling fleets is driving AoFrio's Asia-Pacific push, as it expands connected monitoring beyond drinks coolers.

By Mark Tarre • 4 min read • Last week
Ogury appoints Nadav Perry as Chief Revenue Officer
Marketing Technologies

Ogury appoints Nadav Perry as Chief Revenue Officer

The adtech group's Americas push gains momentum as a veteran digital advertiser takes charge of sales and revenue across three key markets.

By Sofiah Nichole Salivio • 3 min read • Last month
Cloudwerx names three leaders to drive Tesseract growth
Data Analytics

Cloudwerx names three leaders to drive Tesseract growth

Customers may get more predictable pricing as Cloudwerx expands its product-led Tesseract model after passing 1,500 Delivery Unit sales.

By Joseph Gabriel Lagonsin • 4 min read • Last month
AssureCare names Brian Litten Executive Vice President
Artificial Intelligence

AssureCare names Brian Litten Executive Vice President

The hire could help AssureCare win more health plan and pharmacy contracts as healthcare groups demand better coordination for complex patients.

By Sofiah Nichole Salivio • 4 min read • Last month
returns experience drives online shoppers away, study finds
Customer Experience

returns experience drives online shoppers away, study finds

Poor returns experiences are pushing 92% of shoppers away, while most also check refund windows before buying, Reveni's study found.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Slipstream names Mearns & London in expansion push
Software-as-a-Service

Slipstream names Mearns & London in expansion push

The music licensing company's latest hires are aimed at broadening customer coverage in the U.K., Europe and the U.S. after its Megatrax deal.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Commercial Strategy stories

Four rules for outcome based SaaS pricing in the AI era
Software-as-a-Service

Four rules for outcome based SaaS pricing in the AI era

AI-driven automation is forcing SaaS groups to rethink licensing, as per-seat fees erode when fewer staff can do more work.

By Devin Deen • 5 min read • Last week
Intersection hires KJ O'Connell to lead experiential sales
Smart Cities

Intersection hires KJ O'Connell to lead experiential sales

The hire strengthens Intersection's push into in-person marketing as brands shift budgets towards experiential campaigns across major US cities.

By Sofiah Nichole Salivio • 4 min read • Last month
Fat Zebra promotes Hakkinen, Kwakernaak in reshuffle
Fintech

Fat Zebra promotes Hakkinen, Kwakernaak in reshuffle

The promotions come as Australia's payments sector braces for new licensing rules and closer scrutiny of governance at fast-growing processors.

By Mark Tarre • 4 min read • Last month
Grand Nikko Bangkok Sathorn adopts IDeaS revenue system
SAS

Grand Nikko Bangkok Sathorn adopts IDeaS revenue system

A newly opened Bangkok luxury hotel is aiming for sharper pricing and occupancy decisions as it enters a crowded market without trading history.

By Sean Mitchell • 4 min read • Last month
Trade Me appoints Kul Singh Kargil as Chief Executive
Customer Experience

Trade Me appoints Kul Singh Kargil as Chief Executive

The handover comes after seven years under Anders Skoe, as the New Zealand marketplace looks to expand under a former REA Group executive.

By Mark Tarre • 3 min read • Last month
Diversified launches global managed services practice
Digital Transformation

Diversified launches global managed services practice

Clients with complex technology estates could see tighter oversight and faster issue resolution as Diversified centralises managed services globally.

By Sofiah Nichole Salivio • 3 min read • Last month