Commercial Strategy stories
Most UK B2B leaders now say tight budgets make it harder to justify marketing that does not directly generate leads or revenue.
Enterprise IT buyers could cut procurement delays as CloudCoCo rolls out AI tools across a 250,000-product catalogue and invoice processing.
The Grantham-based affordability technology provider is expanding beyond its Embark platform as it targets more clients and stronger customer support.
Demand for cloud and security services is rising, and the provider is adding sales leadership to align customer, partner and revenue strategy.
The hire could help AssureCare win more health plan and pharmacy contracts as healthcare groups demand better coordination for complex patients.
Poor returns experiences are pushing 92% of shoppers away, while most also check refund windows before buying, Reveni's study found.
The music licensing company's latest hires are aimed at broadening customer coverage in the U.K., Europe and the U.S. after its Megatrax deal.
More than 400 students will gain hands-on exposure to AI tools and live business data as marketing training shifts towards commercial skills.
The move gives the UK specialist sole Platinum status in Europe, strengthening its position as Panduit courts more enterprise network projects.
The appointment signals KnowBe4's push to widen sales and enter new markets as cyber vendors adapt to AI-driven workplace risk.
Older on-site systems are being phased out as the Bangkok hotel group unifies reservations, data and guest services across 106 properties.
Demand for data management and AI services is rising in Australia and New Zealand, and Iron Mountain has hired Dominic Del Giudice to capitalise.
The Irish technology services firm expects partnerships to drive up to 30% of revenue growth as it adds 30 roles over 12 months.
A newly opened Bangkok luxury hotel is aiming for sharper pricing and occupancy decisions as it enters a crowded market without trading history.
The handover comes after seven years under Anders Skoe, as the New Zealand marketplace looks to expand under a former REA Group executive.
Clients with complex technology estates could see tighter oversight and faster issue resolution as Diversified centralises managed services globally.
A faster, more flexible pricing model helped the Bangkok hotel lift room revenue, as revenue per available room rose 10% in 2025.
The move signals continuity as Ricoh Australia deepens its shift into workplace technology and managed services amid changing office spending.
Rapid enterprise growth has pushed the decision intelligence company to bolster marketing science and cloud operations as customer numbers jumped 309%.
New Zealand marketers will gain local access to enterprise search and AI visibility tools as brands adapt to being found in chatbots as well as Google.