CMO stories
CMOs in Australia and New Zealand are swiftly becoming tech decision-makers, usurping traditional IT roles, reveals new research.
There's a new IT buyer on the block, with ANZ CMOs increasingly making IT decisions – and managing their own IT budget – according to a new survey.
The role of chief marketing technologist hasn't even reached its tenth anniversary. Yet it's already starting to change. Why?.
A lot can be learned by observing the changing of the guard. Often, behind the dignified theatre of it all is a much more chaotic reality.
A lot is said these days about the CMO's preparedness to navigate what is, even by most conservative measures, fairly extraordinary digital change.
CMOs and CIOs face an ongoing challenge: bridging the gap between their distinct vocabularies in the digital marketing realm.
Good Technology fortifies its executive team by recruiting top talents from Cisco, HP, and Motorola, aiming to enhance their secure mobility platform.
General Motors ditches Facebook ads on the eve of its IPO, raising doubts about the platform's ad effectiveness.
Exchange rate fluctuations and growing Chinese and Indian markets are reshaping business risk management. How can New Zealand executives stay competitive?.
Cloud computing is a simple concept: software and services are delivered over the web and through a browser, with no server or client software to install.
Vodafone's marketing director, Mark Rushworth, has resigned and will depart on Friday. CEO Russell Stanners will manage marketing until a replacement is found.
