Cloud Distribution Stories

UK Stories

Cloud Distribution stories

Keepit adds SaaS backup platform to Pax8 Marketplace

Pax8 partners can now sell independent backup and recovery for Microsoft 365, Salesforce and other SaaS tools to SMEs through the marketplace.

By Sean Mitchell • 4 min read • Last month

Virtualisation

Westcoast becomes Intel processor distribution partner

The move gives UK resellers a single source for Intel Core Ultra desktop chips as demand rises for AI-ready PCs.

By Mark Tarre • 3 min read • Fri, 26th Jun 2026

Digital Transformation

BCN joins Arrow cloud channel as CSP Indirect Reseller

BCN joins Arrow's cloud channel as a CSP Indirect Reseller, aiming to deepen Microsoft ties and expand data and AI services for partners.

By Karen Joy Bacudo • 3 min read • Thu, 15th Jan 2026

Hyperscale

Exclusive Networks strikes two key deals with AWS

Exclusive Networks has inked two deals with Amazon Web Services that aim to boost its cloud distribution capacity and expand its marketplace footprint.

By Kaleah Salmon • 2 min read • Tue, 11th Feb 2025

Global Stories

Cloud Distribution stories

Hybrid Cloud

Westcon-Comstor cuts emissions 42% ahead of 2030 target

Renewable power now covers more than half of Westcon-Comstor's electricity use as the distributor moves closer to its 2030 climate goals.

By Sofiah Nichole Salivio • 4 min read • Last month

Hybrid Cloud

Westcon-Comstor survey flags project delays from shortages

Project timelines are being stretched as 87% of channel partners move to counter hardware price swings and memory shortages, Westcon-Comstor found.

By Sofiah Nichole Salivio • 4 min read • Last month

Software-as-a-Service

Pax8 expands Marketplace with partner analytics tools

Partners will gain clearer oversight of subscriptions and revenue as Pax8 adds analytics, reporting and integration tools to its Marketplace.

By Mark Tarre • 3 min read • Wed, 10th Jun 2026

Data Protection

Pax8 launches managed intelligence for SMB partners

Partners can now monetise AI work for smaller firms as Pax8 ties services, training and governance into a recurring revenue model.

By Mark Tarre • 4 min read • Tue, 9th Jun 2026

DevOps

New Relic touts Microsoft partnership as bookings rise

Marketplace bookings through Microsoft rose by double digits as New Relic deepened integrations aimed at helping customers manage AI-era software risk.

By Mark Tarre • 4 min read • Wed, 3rd Jun 2026

Software-as-a-Service

Westcon-Comstor adds Cato to AWS Marketplace programme

Partners can now use existing AWS spend to procure Cato’s SASE platform through Westcon-Comstor, broadening access across EMEA.

By Catherine Knowles • 3 min read • Fri, 10th Apr 2026

Cloud Security

Climb Global buys interworks.cloud in EUR €8.0m deal

Climb Global acquires Greece-based cloud distributor interworks.cloud in an EUR €8.0m deal to grow its Microsoft-focused reach in SE Europe.

By Sofiah Nichole Salivio • 3 min read • Fri, 27th Feb 2026

Data Analytics

Anthropic raises USD $30 billion, hits USD $380b value

Anthropic raises USD $30bn in new backing, lifting the AI group's valuation to USD $380bn as demand for its Claude models surges.

By Karen Joy Bacudo • 4 min read • Mon, 16th Feb 2026

Software-as-a-Service

AppDirect acquires Tackle.io to unify cloud marketplace sales

AppDirect is acquiring Tackle.io to unite cloud marketplace sales, enhancing B2B tech commerce across AWS, Azure, Google Cloud and private channels.

By Catherine Knowles • 3 min read • Fri, 5th Dec 2025

Software-as-a-Service

Infinigate named AWS seller of record to boost EMEA & ANZ cloud

Infinigate is now an AWS Designated Seller of Record across EMEA and ANZ, aiming to boost cloud distribution and speed procurement by up to 85% for partners.

By Sean Mitchell • 3 min read • Mon, 1st Dec 2025

Digital Transformation

iplicit & Cin7 partner to offer cloud solution for UK SMEs

iplicit and Cin7 have teamed up to offer UK SMEs in wholesale and distribution integrated cloud accounting and inventory management solutions.

By Catherine Knowles • 4 min read • Thu, 26th Jun 2025

Hybrid Cloud

Interactive & Dicker Data expand partnership with data centres

Interactive expands its partnership with Dicker Data to include data centre services, enhancing infrastructure support for Australian resellers and customers.

By Kaleah Salmon • 3 min read • Thu, 15th May 2025