B2B stories - Page 3

TP-Link has named Ben Allcock Vice President - B2B for UK and Ireland to drive growth and lead its largest European B2B team focused on SMEs.

LinkedIn now leads B2B ad spend with 39%, delivering a 113% return on investment, outperforming Google and Meta in cost efficiency and sales impact.

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

Gartner identifies sovereign AI, AI agents, prompt engineering, and machine customers as key AI trends set to transform government technology by 2030.

Tech and B2B firms are appointing Chief Trust Officers to boost security, privacy, and trust amid rising client and regulator concerns, says Forrester.

Wincanton extends its fulfilment partnership with Whittard of Chelsea to support UK and international growth across eCommerce and retail outlets.

Elemis has teamed up with Impact Commerce to enhance its global omnichannel experience, integrating retail, spas and online channels for customer growth.

Joseph Joseph teams up with XPO Logistics for UK omnichannel fulfilment, boosting warehousing, distribution, and customer service from Rugby.

Ping Identity named Leader in three 2025 KuppingerCole reports for Access Management, Identity Fabrics, and Policy Based Access Management.

Agencies must adapt digital marketing strategies to thrive as AI search tools like ChatGPT, with 100M+ daily users, reshape online service discovery.

Stacks.ai appoints Farid Sedjelmaci as COO to lead UK expansion, capitalising on his fintech expertise to grow the firm's AI-driven finance automation platform.

HubSpot has launched a direct ChatGPT connector for CRM insights, enabling users to analyse customer data with natural language queries and no coding.

Manhattan Associates unveils Enterprise Promise & Fulfill, a cloud-native tool enhancing B2B sales and order fulfilment by integrating with existing ERP systems.

AI technology accelerates SEO for eCommerce brands, cutting product page update times from weeks to hours while improving search alignment and conversions.

Top B2B firms boosting AI investments and hiring, with high-growth leaders deploying AI six times more than novices, defying job loss fears.

OneShot.ai has launched Execution OS, a platform combining AI with human expertise to improve sales and marketing go-to-market strategies.

HubSpot has launched over 200 new features, including AI tools, to aid UK sales and support teams in boosting efficiency without the added complexity.

Despite a downturn in startup salaries, AI founders are thriving, earning a median of USD $90,000—20% above the industry average, as AI startups surge.

Lusha has launched Lusha Playlists, an AI-powered feature designed to revolutionise B2B prospecting by providing dynamic lead lists tailored to users' needs.

BigCommerce has appointed Andrew Norman as Senior Vice President and General Manager for EMEA, tasked with driving growth across the region.