B2B Marketing stories
PPRO confirms key appointments ahead of new growth era
Digital payment leader PPRO appoints Eelco Dettingmeijer, ex-Nuvei exec, as CCO and Mariette Ferreira as CMO to guide the firm through an anticipated growth period.
Email's impact in marketing mix lessens, diversified outreach vital
The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.
Forrester predicts genAI-powered growth for APAC businesses in 2024
Forrester predicts GenAI will drive growth for APAC businesses in 2024; 30% of firms set to benefit from the technology's 'transformative' impact.
Oracle enhances Fusion Cloud CX with Guided Campaigns for marketers & sellers
Oracle announces new features for its Oracle Fusion Cloud Customer Experience platform to improve collaboration between marketing and sales teams.
Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
Five ways leading B2B marketers are driving success in 2023
Over the past two years, opportunities have emerged for marketers to learn and grow. What lessons can we glean from those who have been most successful?.
Thinxtra appoints Carineh Grigorian as Marketing Director
IoT company Thinxtra hires marketing expert Carineh Grigorian as Marketing Director to support expansion in Australia, New Zealand, Hong Kong, and Macau.
Sana develops AI-driven recommendations for B2B buying
Along with B2B web stores running on Sana Commerce Cloud, the company's personalised AI-driven recommendations will pull historic offline and online sales data.
FAQ: TechDay advertising specifications
TechDay clarifies ad specs: size, type, send files five days early for optimum campaign impact.
TechDay's bespoke story specifications: What you need to know
TechDay simplifies marketing with bespoke stories – but requires your input for smooth creation.
Optimizely (Welcome) named Leader in Gartner Magic Quadrant
Optimizely (Welcome) has announced that Gartner has named the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms.
PPDS appoints Alison Maxson as Marketing Manager
Alison Maxson leads at AVIXA Women & heads PPDS marketing in NA.
Video: 10 Minute IT Jams - Who is Seismic?
Seismic's Max Verma discusses the future of B2B sales, cost efficiencies, and growth plans in APAC. #sales #technology #APAC.
B2B marketing: Solving the big five challenges
Marketing for B2B tech companies can be challenging. Here are 5 common hurdles and how to overcome them. | The Walk.
Social media plays important part in B2B decision-making - Hootsuite report
B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.
Personal touch goes a long way for B2B customers, study finds
New research reveals that business to business customers expect personal service in an online chat, and this is a crucial element of customer experience.
Seismic bolsters APAC operations with raft of new executive appointments
Richard Kulkarni appointed VP, Asia Pacific for Seismic as the company expands operations in Australia and the Asia Pacific region.
Study finds many NZ business websites to be slow and self-obsessed
A new study has found at least 80 percent of New Zealand business websites are slow, generic, and verging on being narcissistic.
Adobe completes US$4.75b Marketo buyout
Adobe seals a £3.82bn Marketo deal aiming to lead in global customer experience management.
Adobe's purchase of Marketo becomes talking point for marketing cloud integration
Adobe snaps up Marketo for £3.57bn, boosting B2B marketing clout.
How to market to B2B technology buyers
Channel marketing teams need to find simpler ways for channel partners to implement marketing campaigns that better meet their buyer’s needs.
Avnet has a new look following 'Reach Further' launch
A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.
Hot Trend for B2B Marketers: Account-Based Marketing
Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.
Are you a robot? Software nightmares in online marketing
Is software the key to successful online marketing? Not necessarily. Find out why manual effort and ethical practices are still crucial.