B2B stories

Master data is becoming a strategic tool as firms juggle tariffs, sustainability demands and supply chain compliance in a fast-changing trade landscape.

Mercurius Media Capital fires first shot in safety tech with USD $1.5 million deal to boost LifeSafe's US consumer push.

3PL lands three-year UK fulfilment partnership with GOOD GOOD, covering D2C, Amazon Seller Fulfiled Prime and Holland & Barrett supply.

Cover Genius expands leadership team with Jennifer Aubert Parker as Chief Revenue Officer and Nidhi Daga as Global Senior Vice President, Marketing.

European B2B buyers increasingly value seamless invoicing, onboarding and payment experience over price when choosing repeat suppliers.

Logitech promotes 22-year veteran Yalcin Yilmaz to chief commercial officer, succeeding long-serving sales and marketing leader Quin Liu.

Most UK companies now use AI, but a major survey finds small and mid-sized firms report little impact on headcount or job roles so far.

British Business Bank pledges up to GBP £50 million to SuperSeed's new Physical AI fund targeting early-stage industrial tech start-ups.

Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.

Zendesk to buy AI agent platform Forethought in its biggest deal in nearly 20 years, betting on self-improving automation in customer service.

Joseph Joseph deepens its XPO partnership to fold China-UK forwarding into a single, end-to-end supply chain centred on Rugby hub.

NFON posts 2025 revenue uptick to EUR €89.1 million as AI products and the botario deal lift earnings despite a shrinking seat base.

Kentico crowns global winners of its Site of the Year 2025 awards, spotlighting standout Xperience-powered digital projects across sectors.

Sky Business becomes a patron of Technology Supply Chain, boosting connectivity support for over 5,500 UK manufacturing and tech members.

FireCell merges with Acceleran and secures EUR €7.9m to chase Europe's growing sub-EUR €1m private 5G market for industry and defence.

Multipole AI has launched AIMSOO, a free platform to help SMEs boost visibility in AI-driven search and chat interfaces.

Paxon names Ranjit Singh Nagra Business Development Manager to spearhead UK expansion and target growth in auto spares and eCommerce logistics.

North West mid-sized firms plan to ramp up apprentice hiring in 2026 after GBP £725 million reforms scrap training costs for under-25s.

Melissa's global phone verification delivers real-time accuracy, fraud protection and compliance, turning unreliable phone data into growth.

SkedGo debuts TripGo Mobility AI, tying LLM-powered chat to verified live transport data for precise, accessible multimodal journey planning.