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Amplitude Stories

UK Stories

Amplitude stories

More than half of UK consumers abandon brands over bad apps
Customer Experience

More than half of UK consumers abandon brands over bad apps

Research by Amplitude shows 58% of UK consumers abandon brands after app glitches, prioritising seamless functionality over sleek design to keep loyalty.

By Shannon Williams • 3 min read • Thu, 22nd May 2025

Global Stories

Amplitude stories

GitHub launches Copilot desktop app for agentic work
DevOps

GitHub launches Copilot desktop app for agentic work

Developers can now manage multiple AI coding agents in one place as GitHub tests a desktop Copilot app with worktree automation and review tools.

By Mark Tarre • 4 min read • Last month
Zendesk names Tifenn Dano Kwan as Chief Marketing Officer
Software-as-a-Service

Zendesk names Tifenn Dano Kwan as Chief Marketing Officer

The hire underscores Zendesk's push to turn surging AI bookings into revenue, with demand set to top USD $400 million next year.

By Sofiah Nichole Salivio • 4 min read • Thu, 28th May 2026
Amplitude launches AI Assistant for in-product support
Software-as-a-Service

Amplitude launches AI Assistant for in-product support

Users can now get help without leaving the app, as Amplitude's new assistant uses in-product data to guide and complete tasks.

By Mark Tarre • 4 min read • Thu, 23rd Apr 2026
Amplitude launches AI assistant for in-product support
Digital Transformation

Amplitude launches AI assistant for in-product support

Users can now get help inside an app as Amplitude ties support to behavioural data, aiming to cut tickets and friction.

By Catherine Knowles • 4 min read • Thu, 23rd Apr 2026
Atlassian brings AI agents to Jira with MCP support
Software-as-a-Service

Atlassian brings AI agents to Jira with MCP support

Atlassian launches Jira AI agents with MCP support, embedding governed automation in existing workflows rather than separate chat tools.

By Catherine Knowles • 4 min read • Tue, 3rd Mar 2026
Amplitude unveils autonomous AI agents for analytics
DevOps

Amplitude unveils autonomous AI agents for analytics

Amplitude has launched autonomous AI analytics agents that watch product usage, flag metric shifts and recommend fixes across popular tools.

By Kaleah Salmon • 4 min read • Thu, 19th Feb 2026
Amplitude unveils AI tool to turn feedback into clear insights
Data Analytics

Amplitude unveils AI tool to turn feedback into clear insights

Amplitude launches AI Feedback, a tool that uses AI to turn scattered customer feedback into clear, actionable insights across multiple channels.

By Melvin Hipolito • 3 min read • Mon, 17th Nov 2025
Amplitude launches AI Visibility to boost brands in AI search
Data Analytics

Amplitude launches AI Visibility to boost brands in AI search

Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.

By Catherine Knowles • 3 min read • Thu, 30th Oct 2025
Amplitude unveils MCP server & expands AI Agents open beta
DataCentre infrastructure

Amplitude unveils MCP server & expands AI Agents open beta

Amplitude launches its Model Context Protocol server and opens beta for AI Agents, enabling seamless access to behavioural data via natural language queries.

By Catherine Knowles • 3 min read • Fri, 24th Oct 2025
Amplitude named leader in digital analytics by Forrester report
Data Analytics

Amplitude named leader in digital analytics by Forrester report

Amplitude leads in digital analytics, topping Forrester's Q3 2025 report for ease of use, AI innovation, and customer satisfaction.

By Shannon Williams • 4 min read • Thu, 7th Aug 2025
Amplitude launches AI Agents to streamline product optimisation
Software-as-a-Service

Amplitude launches AI Agents to streamline product optimisation

Amplitude unveils AI Agents to automatically analyse user data and suggest product optimisations, helping businesses improve conversion and engagement efficiently.

By Catherine Knowles • 4 min read • Thu, 12th Jun 2025
Amplitude unveils AI Agents to automate digital product growth
Data Analytics

Amplitude unveils AI Agents to automate digital product growth

Amplitude launches AI Agents to automate product development tasks, boosting efficiency and improving digital product growth across organisations.

By Kaleah Salmon • 4 min read • Thu, 12th Jun 2025
Amplitude unveils new tools to unify marketing & product data
Data Analytics

Amplitude unveils new tools to unify marketing & product data

Amplitude launches new enterprise tools unifying marketing and product data, offering marketers a comprehensive view to better optimise campaigns and customer journeys.

By Kaleah Salmon • 4 min read • Wed, 21st May 2025
Amplitude reports Q4 revenue rise & customer growth
Software-as-a-Service

Amplitude reports Q4 revenue rise & customer growth

Amplitude has reported a fourth-quarter revenue of USD $78.1 million, reflecting a 9% rise, while expanding its customer base to 591 clients above USD $100,000 in ARR.

By Kaleah Salmon • 2 min read • Thu, 27th Feb 2025

Stories from Other Regions

Amplitude stories

Inlight launches martech practice with Anthony Fontana
DevOps

Inlight launches martech practice with Anthony Fontana

Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.

By Catherine Knowles • 4 min read • Wed, 25th Mar 2026
Amplitude expands analytics with Kraftful's AI feedback tools
DevOps

Amplitude expands analytics with Kraftful's AI feedback tools

Amplitude acquires Kraftful to integrate AI-powered Voice of Customer tools, enhancing product teams' ability to analyse user feedback alongside behavioural data.

By Kaleah Salmon • 3 min read • Fri, 18th Jul 2025