Amber Domenech stories

Amber Domenech explores how artificial intelligence is transforming creative industries, with a particular focus on fashion and eCommerce. Through her writing, she looks at the intersection of technology, design and customer experience, showing how data and machine learning can support both imagination and better business decisions.

Her stories often highlight the voices and experiences of women working with AI, from design studios to leadership roles. By reading Amber’s work, you’ll gain insight into how AI tools are actually used in day-to-day creative and commercial workflows, what opportunities they unlock, and how human perspective remains essential in shaping the future of digital fashion.