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Adobe adds Gemini 3 Nano Banana Pro AI to Firefly & Photoshop
Marketing Technologies

Adobe adds Gemini 3 Nano Banana Pro AI to Firefly & Photoshop

Adobe integrates Google's Gemini 3 Nano Banana Pro AI into Firefly and Photoshop, offering Creative Cloud users enhanced image generation and editing options.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
Adobe introduces Brand Concierge, AI-first solution for personalised customer experiences
Customer Experience

Adobe introduces Brand Concierge, AI-first solution for personalised customer experiences

Adobe launches Brand Concierge, an AI platform to centralise creative assets and deliver personalised, brand-compliant content across customer journeys.

By Sean Mitchell • 3 min read • Thu, 13th Nov 2025
Adobe data shows USD $88.7 billion spend & AI boost in October
Data Analytics

Adobe data shows USD $88.7 billion spend & AI boost in October

Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.

By Vivek Pandya • 4 min read • Tue, 11th Nov 2025
Adobe's Chief Legal Officer on ethics & trust in the generative AI era
Marketing Technologies

Adobe's Chief Legal Officer on ethics & trust in the generative AI era

Adobe's Chief Legal Officer highlights ethics, transparency and government engagement as key to trust in the evolving generative AI landscape.

By Sean Mitchell • 5 min read • Tue, 11th Nov 2025
Adobe deepens AI strategy with hybrid models & agentic tools
Marketing Technologies

Adobe deepens AI strategy with hybrid models & agentic tools

Adobe strengthens its AI strategy by blending proprietary and partner models with hybrid agentic tools to enhance creative workflows and platforms.

By Sean Mitchell • 5 min read • Fri, 7th Nov 2025
Exclusive: Bosch on blending AI with human creativity
Digital Transformation

Exclusive: Bosch on blending AI with human creativity

Bosch blends AI with human creativity under Sebastian Schwartze, transforming marketing, design, and innovation across the company while stressing care and ethics.

By Sean Mitchell • 6 min read • Thu, 30th Oct 2025
Exclusive: The future of creative agencies as platforms
Digital Transformation

Exclusive: The future of creative agencies as platforms

Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.

By Sean Mitchell • 6 min read • Thu, 30th Oct 2025
Exclusive: Adobe's Firefly is to reshape creative pipelines
Marketing Technologies

Exclusive: Adobe's Firefly is to reshape creative pipelines

Adobe's Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.

By Sean Mitchell • 5 min read • Thu, 30th Oct 2025
Our view on Agentic AI: AI assistants that work for you, in your favorite apps
Marketing Technologies

Our view on Agentic AI: AI assistants that work for you, in your favorite apps

Adobe launches conversational agentic AI assistants in apps like Photoshop and Express, accelerating creative workflows with natural chat and control.

By Ely Greenfield • 5 min read • Wed, 29th Oct 2025
Australian creators embrace generative AI to grow & innovate
Marketing Technologies

Australian creators embrace generative AI to grow & innovate

Ninety percent of Australian creators now use generative AI, boosting business growth and creative output, reveals Adobe's first Creators' Toolkit Report.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe brings conversational AI Assistant to Express for creators
Marketing Technologies

Adobe brings conversational AI Assistant to Express for creators

Adobe launches a beta AI Assistant in Adobe Express, enabling users to create and edit content conversationally, simplifying design for all skill levels.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe unveils GenStudio upgrades to boost AI-driven content creation
Marketing Technologies

Adobe unveils GenStudio upgrades to boost AI-driven content creation

Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.

By Sean Mitchell • 4 min read • Wed, 29th Oct 2025
Adobe brings Premiere tools to YouTube Shorts for mobile creators
Marketing Technologies

Adobe brings Premiere tools to YouTube Shorts for mobile creators

Adobe and YouTube partner to bring Premiere mobile editing tools to YouTube Shorts, enhancing short-form video creation for millions of creators globally.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe unveils Firefly Foundry for custom on-brand AI content
Marketing Technologies

Adobe unveils Firefly Foundry for custom on-brand AI content

Adobe launches Firefly Foundry, enabling businesses to create custom AI models for consistent, on-brand content across images, video, audio and 3D assets.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe launches AI assistants & creative tools across platforms
Enterprise Content Management

Adobe launches AI assistants & creative tools across platforms

Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.

By Sean Mitchell • 4 min read • Wed, 29th Oct 2025
Adobe to integrate Google's AI into creative apps for business
Unified Communications

Adobe to integrate Google's AI into creative apps for business

Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe Firefly announces new AI tools for video, audio & images
Marketing Technologies

Adobe Firefly announces new AI tools for video, audio & images

Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.

By Sean Mitchell • 4 min read • Wed, 29th Oct 2025

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