Adobe Firefly stories
![Story image](../../../../../uploads/story/2024/08/07/preview_techday_96a918658de476f0e8e6.webp)
Adobe launches AI-powered Journey Optimizer for B2B marketing
Last month
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martech
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cx
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ai
Adobe unveils Journey Optimizer B2B Edition, tapping into generative AI to streamline complex B2B sales processes by identifying and personalising journeys for decision makers.
![Story image](../../../../../uploads/story/2024/08/01/preview_techday_016c188e7b6f48d8e3c1.webp)
Studio Rx boosts production with Adobe Firefly custom AI models
Last month
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ai
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martech
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content creation
Studio Rx leverages Adobe Firefly AI, cutting digital art production from months to 10 days, creating over 20 assets while preserving artistic integrity.
![Story image](../../../../../uploads/story/2024/06/18/preview_techday_6bd4ea0ae330089e62bf.webp)
Adobe reveals groundbreaking AI in Acrobat for enhanced PDFs
Tue, 18th Jun 2024
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devops
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ecm
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martech
Adobe unveils AI-powered tools in Acrobat from 18 June 2024, enabling users to create and edit images within PDFs using text prompts via Adobe Firefly.
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Adobe’s new AI features enhance Lightroom & Adobe Express
Wed, 22nd May 2024
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ai
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martech
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adobe acrobat
Adobe unveils major updates to Lightroom and Adobe Express, introducing AI-driven features powered by Firefly to enhance editing and speed up workflows.
![Story image](../../../../../uploads/story/2024/04/24/preview_img-S26YCSgk8p3fmf30DcFHOWX0.webp)
Adobe unveils innovative Firefly Image 3 AI model at MAX London
Wed, 24th Apr 2024
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martech
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ai
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photoshop
Adobe has unveiled the Firefly Image 3 Foundation Model, a major step forward in genative AI, promising users unprecedented quality and control.
![Story image](../../../../../uploads/story/2024/04/24/preview_img-rA12RePL7pg6w4wAenzYB7Wo.webp)
Adobe MAX London 2024 unveils AI innovations in creative tools
Wed, 24th Apr 2024
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martech
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ai
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adobe max
Adobe MAX London 2024 showcased AI advancements in creative tools including new features in Adobe Photoshop and Firefly Image, aimed at redefining creative expression.
![Story image](../../../../../uploads/story/2024/04/19/preview_img-ajTghLWsnPJlg1Uz13OoXpk5.webp)
Adobe reveals new AI-powered mobile app, Adobe Express
Fri, 19th Apr 2024
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martech
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digital entertainment
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ai
Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.
![Story image](../../../../../uploads/story/2024/04/16/preview_img-7tPHjdku8efFBOyB6cQxlodV.webp)
Adobe set to revolutionise video production with new AI tools
Tue, 16th Apr 2024
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digital entertainment
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martech
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ai
Adobe is set to revolutionise video creation with its new generative AI tools within Premiere Pro, streamlining workflows and facilitating seamless object editing in scenes.
![Story image](../../../../../uploads/story/2024/03/27/preview_img-ZySO7Y39CifufRwXHVvYNg88.webp)
Adobe Firefly unveils Structure Reference for enhanced GenAI control
Wed, 27th Mar 2024
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martech
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ai
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adobe stock
Adobe Firefly’s game-changing Structure Reference feature offers users enhanced creative control, revolutionising the image creation process with its capacity to apply pre-existing structures to new images.
![Story image](../../../../../uploads/story/2024/03/27/preview_img-HZ68zZrxe0gRXSuj0nkfMjXB.webp)
Adobe & Microsoft unveil AI-powered tools for marketers
Wed, 27th Mar 2024
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martech
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ai
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productivity
Adobe and Microsoft have unveiled a groundbreaking partnership to boost marketers' efficiency, merging Adobe Experience Cloud with Microsoft Copilot for a next-level AI-powered work experience.
![Story image](../../../../../uploads/story/2024/03/27/preview_img-WZzgNTrwhfAxecGGbzhYRTd4.webp)
Adobe unveils Firefly & Custom Models to harness GenAI advances
Wed, 27th Mar 2024
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ai
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martech
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adobe
Adobe shakes up content creation with the launch of Firefly Services and Custom Models, harnessing generative AI to streamline productivity and personalise brand content.
![Story image](../../../../../uploads/story/2024/03/26/preview_img-faGIezC7moUidKBelEcolQPk.webp)
Adobe & Henkel extend partnership for AI-driven automation
Tue, 26th Mar 2024
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martech
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cdp
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ai
Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.
![Story image](../../../../../uploads/story/2024/03/07/preview_img-JpqJYahe6u4mJemUym5febhF.webp)
Adobe unveils productivity boosting updates for Illustrator
Thu, 7th Mar 2024
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martech
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productivity
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subjects
Adobe unveils reimagined functionalities for the latest Adobe Illustrator, driving user creativity while boosting productivity and precision in design processes.
![Story image](../../../../../uploads/story/2023/10/13/preview_Creative_designer_with_help_from_artificial_intelligence.webp)
Adobe CTO of Digital Media on next-generation AI
Fri, 13th Oct 2023
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martech
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ai
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creative technologies
Adobe CTO Ely Greenfield unveils new generative AI models in Firefly, promising more control and quality for creatives.
![Story image](../../../../../uploads/story/2023/09/29/preview_GettyImages-1456301987.webp)
Adobe launches Photoshop on the web, complete with genAI features
Fri, 29th Sep 2023
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martech
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ai
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beta
Adobe has officially released Photoshop on the web as part of all Photoshop plans, complete with newly released Adobe Firefly generative AI features.
![Story image](../../../../../uploads/story/2023/09/15/preview_GettyImages-1484769110.webp)
Adobe releases new Firefly generative AI models and web app
Fri, 15th Sep 2023
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martech
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ai
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web applications
Users can now access Firefly through a stand-alone web app, Adobe Express and Adobe Creative Cloud applications like Photoshop and Illustrator.
![Story image](../../../../../uploads/story/2023/09/15/preview_GettyImages-1496657038.webp)
Adobe Express with Firefly integration now commercially available
Fri, 15th Sep 2023
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martech
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ai
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adobe experience cloud
Adobe Express is the AI-first, all-in-one creativity app that makes it fast, easy and fun for any user to design and share standout content.
![Story image](../../../../../uploads/story/2023/09/15/preview_GettyImages-1418475382.webp)
Adobe unveils new end-to-end enterprise solution GenStudio
Fri, 15th Sep 2023
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rpa
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martech
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ai
Adobe GenStudio combines content ideation, creation, production and activation with generative AI in a simple-to-use interface.
![Story image](../../../../../uploads/story/2023/09/15/preview_media_16565df73c3bb4f1389f238f81b4c676f62fd0296.webp)
Adobe announces commercial release of Generative AI Firefly
Fri, 15th Sep 2023
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martech
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ai
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creative technologies
Adobe has released Firefly, its family of AI models that integrate with Adobe Creative Cloud, Adobe Express, and Adobe Experience Cloud.
![Story image](../../../../../uploads/story/2023/07/12/preview_GettyImages-1466480060.webp)
The creative and productive evolution of generative AI
Sun, 16th Jul 2023
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uc
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martech
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ai
Our goal is to help creatives spend more time being creative and less time dealing with the hidden production work that robs us of the joy of making.