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Adobe Digital Insights stories
Mobile & AI power record UK online Christmas sales
Tue, 20th Jan 2026
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data analytics
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digital transformation
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cx
UK shoppers spent a record GBP £26.9bn online over Christmas 2025, as mobile purchases surged and AI-driven referrals leapt from 2024.
Adobe sees surge in AI-driven traffic & conversions
Tue, 13th Jan 2026
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data analytics
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cx
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martech
Adobe says generative AI referrals to retailers jumped nearly 700% over the 2025 holidays, driving longer visits and stronger conversions.
AI-driven referrals transform shopping, travel & banking online
Tue, 19th Aug 2025
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martech
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commerce systems
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genai
AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.
Adobe forecasts USD $240.8 billion in U.S. holiday online sales
Thu, 26th Sep 2024
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gaming
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martech
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digital entertainment
Adobe's 2024 holiday forecast predicts U.S. online sales to hit USD $240.8 billion, driven by Cyber Week, mobile shopping, and social media influences.
Adobe report predicts mobile shopping to dominate holiday sales
Thu, 22nd Aug 2024
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data analytics
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martech
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adobe digital insights
Adobe Analytics forecasts mobile shopping to drive 53% of online sales for the 2024 holiday season, highlighting a significant shift in consumer behaviour towards mobile devices.