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Account-based Marketing stories

GTM is having its 'more tools fewer results' moment
Digital Transformation

GTM is having its 'more tools fewer results' moment

GTM teams drowning in tools are learning that speed and automation cannot rescue growth without trusted data and solid system foundations.

By Joe Sanchez • 5 min read • Fri, 23rd Jan 2026
StackAdapt adds Lead Forensics data to enhance global ABM reach
Marketing Technologies

StackAdapt adds Lead Forensics data to enhance global ABM reach

StackAdapt has integrated Lead Forensics data into its ABM platform, enhancing targeting and insights for marketers globally with unified campaign control.

By Sean Mitchell • 2 min read • Wed, 19th Nov 2025
UK SMEs shift B2B lead generation focus from email to LinkedIn
Digital Transformation

UK SMEs shift B2B lead generation focus from email to LinkedIn

UK SMEs are pivoting from email to LinkedIn as their top B2B lead source, favouring personalised engagement and integrated digital campaigns over traditional outreach.

By Shannon Williams • 3 min read • Wed, 10th Sep 2025

Global Stories

Account-based Marketing stories

Data enrichment: Turning raw data into real intelligence
Data Protection

Data enrichment: Turning raw data into real intelligence

Better customer targeting and fraud detection are among the gains as firms turn incomplete records into usable intelligence.

By Bobby Joseph • 6 min read • 4 days ago
Indigo Telecom hires Ilex to drive global growth push
Network Infrastructure

Indigo Telecom hires Ilex to drive global growth push

Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.

By Kaleah Salmon • 4 min read • Wed, 18th Mar 2026
Generate Summit unveils 2026 B2B marketer keynotes
Marketing Technologies

Generate Summit unveils 2026 B2B marketer keynotes

Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.

By Catherine Knowles • 3 min read • Mon, 9th Mar 2026
Opollo buys Propensity Partners to boost tech leads
Fintech

Opollo buys Propensity Partners to boost tech leads

Opollo buys Propensity Partners to fuse inbound and outbound marketing into a single demand engine for B2B tech, security and FinTech firms.

By Catherine Knowles • 3 min read • Fri, 27th Feb 2026
Stop burning money on manual marketing tasks
DevOps

Stop burning money on manual marketing tasks

Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.

By Adrian Randall • 4 min read • Tue, 17th Feb 2026
AI transforms cold email into a high-precision channel
Digital Transformation

AI transforms cold email into a high-precision channel

The era of mass cold outreach is ending as Google and Yahoo implement aggressive technical mandates and AI-driven inbox filtering systems.

By Sofiah Nichole Salivio • 4 min read • Thu, 5th Feb 2026
Hivekind launches HiveLoop to rethink B2B pre-pipeline decisions
Software-as-a-Service

Hivekind launches HiveLoop to rethink B2B pre-pipeline decisions

Hivekind debuts HiveLoop, an AI-driven pre-pipeline engine to help B2B revenue teams prioritise accounts and time outreach more precisely.

By Catherine Knowles • 4 min read • Wed, 21st Jan 2026
B2B buyers rebel against 'discovery theatre' sales
Virtualisation

B2B buyers rebel against 'discovery theatre' sales

B2B buyers are rebelling against scripted 'discovery theatre' sales, accusing vendors of wasting time, misusing AI and eroding trust.

By Shannon Williams • 4 min read • Wed, 17th Dec 2025
ROI·DNA expands globally with integrated AI marketing platforms
Hyperscale

ROI·DNA expands globally with integrated AI marketing platforms

ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.

By Melvin Hipolito • 3 min read • Wed, 4th Jun 2025
SmartBear appoints Kristine Hunt to lead global growth
Software-as-a-Service

SmartBear appoints Kristine Hunt to lead global growth

Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.

By Melvin Hipolito • 3 min read • Thu, 17th Apr 2025

Stories from Other Regions

Account-based Marketing stories

Marketing investment in B2B tech - Southeast Asia must do better
Software-as-a-Service

Marketing investment in B2B tech - Southeast Asia must do better

Southeast Asia’s B2B tech firms risk weaker long-term growth as most budgets still favour short-term lead capture over brand building.

By Patrick Keenan • 4 min read • Last month
HG Insights launches AI platform for revenue growth
Data Analytics

HG Insights launches AI platform for revenue growth

The platform aims to help sales teams cut tools and improve targeting by combining account, contact and intent data with AI agents.

By Catherine Knowles • 4 min read • Thu, 26th Mar 2026
Why clarity, not volume, wins B2B tech buyers in an AI-saturated market
Digital Transformation

Why clarity, not volume, wins B2B tech buyers in an AI-saturated market

In an AI-saturated B2B tech market, buyers shun content overload and reward vendors who offer clear, trusted, decision-ready insight.

By Patrick Keenan • 4 min read • Thu, 19th Mar 2026
From listening to leading: Why the best customer strategies close the loop
Customer Experience

From listening to leading: Why the best customer strategies close the loop

In a world of inbox overload, winning customer strategies turn feedback into visible action, proving listening must lead to trust.

By Maureen Plowman • 5 min read • Fri, 6th Mar 2026