Vertu Motors boosts efficiency with LogicMonitor for IT overhaul

Vertu Motors has adopted the LogicMonitor Envision platform to improve IT operations across its UK dealership network.

The automotive retailer, which operates 198 dealerships under the Vertu brand and represents manufacturers such as Ford, Toyota, BMW and Mercedes-Benz, reported enhanced efficiency, reduced customer-facing disruption, and strengthened operational consistency following the deployment.

Complexity in automotive retail

Vertu Motors, with a workforce exceeding 7,500 employees, experienced rapid growth in recent years. Amid this expansion, the company highlighted the increasing complexity of the technology stack required to support functions including virtual showrooms, advanced inventory control and home delivery.

As the business continued its shift to a hybrid IT model combining on-premises and AWS cloud-based systems, Vertu Motors required additional capabilities to manage system performance and maintain a seamless customer journey. Traditional monitoring tools were unable to correlate trends or deliver detailed analytics across platforms, limiting the IT team's ability to identify and resolve problems before they impacted customer service.

Challenges identified before LogicMonitor's involvement included unpredictable load spikes affecting website reliability, system slowdowns in physical showrooms that could delay customer-facing operations, and extended troubleshooting processes without unified infrastructure oversight.

Unified oversight and real-time monitoring

"Our AI-powered, hybrid observability solution equips Vertu with the comprehensive oversight needed to monitor its complex, hybrid infrastructure from a single platform. With LogicMonitor's AI-powered insights, Vertu's IT team has real-time visibility into system health, enabling proactive system management and performance optimisation," stated Matt Tuson, General Manager, EMEA, LogicMonitor. 

The LogicMonitor Envision platform now provides Vertu Motors with unified visibility and control over its entire digital infrastructure, with real-time monitoring tools to minimise downtime. The company reports that issue resolution times have reduced, with quicker identification and handling of problems across both digital and showroom environments.

Notable operational results from the deployment include faster support and reduced disruptions to customer-facing systems, which has allowed Vertu Motors to maintain continuous sales processes and improve the customer journey. The IT team's workload related to day-to-day troubleshooting has decreased, freeing time for more strategic activities. In addition, proactive monitoring capabilities support Vertu Motors' commitment to a seamless online-to-showroom experience and allow for optimised use of AWS resources to balance cost and reliability.

Insights from IT leadership

"LM Envision's ability to capture timestamps and provide snapshots of server logs is invaluable. Instead of trawling through thousands of lines of log information, we had a focused view of the relevant data. In one instance, a server went down and LogicMonitor surfaced what the issue was within 10 minutes. We resolved the issue quickly and efficiently." said Jon Barnett, Head of IT Operations, Vertu Motors plc.

The improved visibility across Vertu Motors' IT environment allows the team to address potential issues before they affect customers, bolstering both operational efficiency and customer satisfaction.

Continued innovation and customer focus

Vertu Motors stated that it will continue adapting its digital and physical services, using data-driven insights from LogicMonitor to further enhance the customer experience. The group has reported a 97% customer recommendation score through JudgeService, and is positioning itself for continued growth through operational enhancements and service consistency.

The partnership with LogicMonitor is viewed by Vertu Motors as an integral component in its strategy to lead the automotive retail sector in digital transformation, as customer demands for agile, responsive service continue to evolve.