Tradebyte launches TB.360 Pro to enhance brand marketplace data

Tradebyte has announced the release of TB.360 Pro, an updated analytics platform designed to provide fashion and lifestyle brands with enhanced control over their marketplace and retail media activities.

New analytics suite

TB.360 Pro is an upgrade to Tradebyte's original analytics tool, offering features that enable brands to assess their sales performance, product returns, and retail media metrics across multiple digital marketplaces. The platform is designed for use by growing brands operating on channels such as Zalando, ASOS, and Amazon.

The company states that the new edition helps digital teams optimise product visibility, reduce return rates, and manage sales performance more efficiently. TB.360 Pro delivers expanded access to Tradebyte's data resources, supporting strategic planning and growth for brands operating in the online fashion and lifestyle sectors.

Product features

TB.360 Pro provides users with detailed, channel-wide access to sales figures, returns, and individual product performance, sortable by SKU and geographic market. Article diagnostics are provided in real-time, allowing brands to identify and address issues affecting time-to-online for new products and to check article status on multiple marketplaces simultaneously.

Further, the upgraded analytics suite includes benchmarking tools that enable direct comparisons with competitors and best-performing brands within specific categories and channels. This benchmarking extends to tracking gross merchandise value (GMV), return rates, and market growth over time, as well as monitoring the share of voice and other visibility metrics relevant to digital retail.

Another addition is an API-ready analytics system, enabling brands to integrate Tradebyte's data output directly with their own business intelligence (BI), enterprise resource planning (ERP), and product lifecycle management (PLM) systems.

"TB.360 PRO is the perfect complement to the data we already monitor daily in our own systems. It brings together our internal insights with Tradebyte's expertise and market-relevant data, all in a clear, visually appealing setup," explained Giuliana Prinz, Senior Specialist Marketplaces at Tom Tailor.

The company confirmed that an extra feature, the Trading HUB Beta, will soon be added to the platform. This will include AI-powered summaries and alerts for sales and returns, intended to streamline monitoring and response for multichannel retail operations.

Market context and brand feedback

Brands currently taking part in the beta test of TB.360 Pro have highlighted the benefits of combining internal data with Tradebyte's market-driven insights. The ability to unify multiple data streams into a single visual dashboard is expected to assist digital teams with ongoing product optimisation and inventory management efforts.

As eCommerce continues to expand across multiple online touchpoints and non-traditional retailers, platforms such as TB.360 Pro provide support for brands navigating increasingly complex sales environments. Digital channel managers are often required to make quick strategic decisions based on the latest available sales and product return data; direct integration with existing systems is anticipated to reduce manual data handling and improve reporting speed.

"Today marks a significant milestone for Tradebyte, expanding our value proposition and providing our customers with advanced capabilities that go beyond integration, enabling them to truly steer their multichannel business," said Tradebyte CEO Matthias Schulte. "This launch is a testament to our continuous innovation and a clear step towards our future. We're already set to expand TB.360 Pro with advanced trading features, ultimately realising our long-term vision of the multichannel direct-to-consumer cockpit."

The company reports that more than 1,000 brands already use its solution and connect to over 100 marketplaces, including global names such as Amazon and TikTok Shop, as well as established European fashion platforms. Tradebyte's approach enables integration with both web shops and third-party marketplaces, supporting the digital retail ambitions of a diverse range of fashion and lifestyle clients.