Rithum appoints Kim Miller as Chief Marketing Officer

Rithum has appointed Kim Miller as Chief Marketing Officer and Head of Global Strategy. She joins the commerce software company from Saks Global.

Miller will lead Rithum's global marketing and strategy teams as it looks to sharpen its market position and deepen customer engagement. The appointment adds retail, corporate strategy and digital transformation experience to the executive leadership team.

She joins after holding senior roles across large retail and consumer businesses. Most recently, Miller was Chief Customer Officer at Saks Global, where she oversaw enterprise customer strategy across Saks Fifth Avenue and Neiman Marcus.

Before that, she served as President of Saks OFF 5TH, leading an omnichannel business worth more than USD $1 billion. She was also Chief Marketing Officer at Rakuten, where she led brand and performance marketing tied to more than 10 million members and 2,000 retail partners.

Rithum, previously known as CommerceHub and ChannelAdvisor, sells software used by brands and retailers for product listings, discovery, fulfilment and performance measurement. It says it works with customers including Adidas, Best Buy, B&Q, Draper Tools, The Home Depot and Zalando, and has teams in the US, UK, Ireland, Spain and Australia.

The appointment reflects continued investment in senior leadership as commerce technology groups try to define their role in an increasingly crowded market. Vendors are under pressure to show how their systems can help retailers manage sales across multiple channels while making better use of data and artificial intelligence.

Miller will focus on strengthening Rithum's market positioning and helping brands and retailers understand its offering in what the company describes as the modern AI era. The role pairs strategy with marketing, giving her a broader remit than a conventional brand and communications position.

Chief Executive Officer Lou Keyes linked the appointment to Rithum's work with retailers facing operational and customer challenges across complex sales networks.

"Kim brings a unique combination of retail, customer and marketing leadership experience that will be invaluable as we continue helping brands and retailers navigate an increasingly dynamic commerce landscape," said Lou Keyes, Chief Executive Officer of Rithum. "Having led customer strategy, eCommerce and growth initiatives at some of the world's most recognized retail organizations, she understands the challenges our customers face firsthand. We're excited to welcome Kim to the team as we continue expanding our capabilities and delivering value across the commerce ecosystem."

Miller's background suggests Rithum is prioritising executives with direct operational experience inside large retailers, rather than relying only on software sector leaders. That could matter as technology suppliers try to persuade merchants that they understand the practical demands of pricing, fulfilment, customer acquisition and channel management.

Her time at Saks Global and Saks OFF 5TH also points to experience in both premium department store retail and off-price trading, two segments with different customer behaviours and inventory pressures. At Rakuten, her remit added marketplace and partner network experience, a relevant background for a company that operates across broad commerce ecosystems.

Rithum has been positioning itself as a platform that connects different parts of online and omnichannel commerce, from getting products in front of shoppers to processing orders. It also points to automation, data and channel integration as part of that model, reflecting wider industry efforts to tie together advertising, marketplaces, retail operations and analytics.

For Miller, the role combines external storytelling with internal strategic direction at a time when artificial intelligence has become a central theme for technology companies selling into retail. Many are trying to move the discussion beyond efficiency claims and toward decision-making, forecasting and customer intelligence.

"Rithum has an opportunity to redefine how the industry thinks about commerce technology," said Miller. "The convergence of AI, data and commerce is creating new possibilities for brands and retailers, and Rithum is uniquely positioned to help partners and customers not only operate their businesses more effectively, but also gain the intelligence needed to compete and grow. I'm excited to join the team at such a pivotal moment and help shape the company's evolving story as we continue building for the future of commerce."