OpenAI expands ChatGPT Ads to 44 countries via Aleph

OpenAI has expanded ChatGPT Ads to 44 countries through an exclusive reseller partnership with Aleph, giving brands and agencies in those markets local access to buy the advertising product.

Under the agreement, Aleph will handle contracting, billing, onboarding and first-line support for advertisers and agencies across Latin America, Europe and Central Asia, the Middle East and Africa, and Asia-Pacific. Clients in those markets will be able to work with local teams, pay in local currency and access credit through Aleph's infrastructure.

The move extends OpenAI's commercial reach for its advertising offering beyond direct relationships in major markets, using Aleph's established network of local offices and payments operations. For Aleph, the deal adds OpenAI to its roster of global digital platform partners and broadens its AI-focused advertising business.

ChatGPT Ads will now be available through Aleph in 14 markets in Latin America, 16 in Europe and Central Asia, 10 in the Middle East and Africa, and four in Asia-Pacific.

Those countries are Argentina, Bolivia, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Panama, Paraguay, Peru, Puerto Rico and Uruguay in Latin America; Azerbaijan, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Hungary, Kazakhstan, Latvia, Lithuania, Romania, Serbia, Slovakia, Slovenia, Ukraine and Uzbekistan in Europe and Central Asia; Egypt, Kenya, Kuwait, Morocco, Nigeria, Qatar, Saudi Arabia, South Africa, Turkey and the United Arab Emirates in the Middle East and Africa; and Bangladesh, Cambodia, Hong Kong and Sri Lanka in Asia-Pacific.

Local route

The partnership is aimed at advertisers that want local commercial support rather than contracting directly with OpenAI. Brands and agencies working through Aleph's network will be invoiced locally and supported by in-market teams.

The agreement reflects a common expansion model for international advertising products, particularly in markets where local payment systems, language support and credit arrangements can shape adoption. Aleph has built its business around acting as a local commercial partner for global digital platforms outside their core direct-sales footprints.

Aleph says it operates in more than 130 markets, has partnerships with more than 50 digital platforms, and has teams in more than 90 offices worldwide.

OpenAI described ChatGPT as an advertising environment where users come to learn, explore and make decisions. Its decision to use an exclusive reseller in these markets suggests it is seeking broader distribution while leaving local sales and support to a partner already active on the ground.

Advertising push

The deal also underlines how AI companies are building commercial ecosystems around their consumer products. By adding local buying and support channels, OpenAI can make ChatGPT Ads more accessible to regional brands and agencies that might not otherwise have direct access to the product.

For agencies, the practical changes may matter as much as the inventory itself. The ability to contract locally, receive invoices in domestic currency and work with support teams in the same market can reduce friction for media buyers, especially in countries where cross-border billing and currency issues complicate digital ad purchasing.

Aleph framed the agreement as a way to bring OpenAI's ad product closer to advertisers in emerging and mid-sized markets. Gastón Taratuta, Founder and CEO of Aleph, said the company's role is to bridge global technology platforms with local business needs.

“AI is giving businesses a new way to connect with people. Starting today, advertisers in 44 markets can work with OpenAI through a local team that speaks their language, bills in their currency and extends credit. That is what Aleph does best: turning global technology into local growth,” said Gastón Taratuta, Founder and CEO of Aleph.