Emergn launches Stella AI to advance product management workflow
Emergn has announced the launch of Stella AI, a platform that integrates AI-driven coaching, product management tools, and on-demand guidance within a single workspace.
The addition of Stella AI to Emergn's Praxis platform is positioned as a response to the evolving needs of product teams, offering tailored support throughout the full product lifecycle. According to data from Emergn's Global Intelligent Delusion research, 81 percent of business leaders believe AI has made the product manager role easier by increasing efficiency, and 76 percent report AI has enhanced their professional visibility and influence.
The research highlights that as AI takes over routine, lower-value tasks, product managers are increasingly able to devote attention to complex, strategic decisions. This shift is matched by new approaches to learning within teams. Rather than traditional courses, professionals are now more likely to utilise AI tools for real-time assistance. However, Emergn notes that effective results still require practical experience and guided coaching to master higher-level problem-solving and creativity.
AI is moving product work and capability development beyond execution and into the realm of real strategy-but strategy demands experience and judgment. Stella brings that expertise directly into the workflow, guiding teams in the moment. The future of product management isn't about speed alone, it's about making smarter, more confident decisions that deliver better outcomes." - Alex Adamopoulos, CEO of Emergn
Stella AI represents three core advancements within Praxis. The first is an expertise-led system that leverages product-specific context, using Emergn's knowledge base to provide targeted recommendations, generate learning modules, and guide users step-by-step. The second is what Emergn describes as "learning in the flow of work", delivering real-time guidance tied directly to ongoing tasks, thus removing the need to pause for dedicated training. The third is the consolidation of product management functions-strategy, research, execution, and measurement-into a single environment, with interactive tools and AI guidance throughout.
The intelligence underlying Stella AI draws on Emergn's experience accumulated over more than sixteen years of engagement with over 500 enterprises worldwide. Its knowledge base is further strengthened by data from more than 50,000 trained professionals and is informed by the company's proprietary Value, Flow, Quality (VFQ) philosophy. Emergn states that the platform's continuous use refines its ability to deliver context-aware, practitioner-level support that adapts to the needs and goals of different teams and projects.
Praxis is built to be the trusted companion for product leaders and teams. It helps people think more clearly, move faster with confidence, and achieve better outcomes. In a world where product work defines competitiveness, Praxis has become essential for both creating great products and developing the people behind them." - Alex Adamopoulos, CEO of Emergn
Emergn has set out three subscription tiers for Praxis and Stella AI to suit different user groups. Praxis Professional is aimed at individual product managers seeking AI guidance and workflow support. Praxis Team targets small to mid-sized groups working collaboratively with access to shared workspaces and real-time coaching. Praxis Enterprise offers advanced features for larger organisations managing complex product portfolios, including analytics, system integrations, and customised onboarding experiences.
Stella AI's value proposition is grounded in Emergn's continued focus on helping teams transition from traditional project-based work towards product-centric approaches. The platform is designed to enhance both the process of building products and the professional development of those behind the work, utilising VFQ as its foundational methodology.
Emergn is headquartered in Boston for its US operations and in London for its EMEA hub, and works with companies listed on major indices such as the Fortune 500, FTSE 100, and Global 2000.
