CellPoint Digital secures $30m investment for global expansion

CellPoint Digital, a London-based company providing payment orchestration for the travel industry, has secured an investment of $30 million from Toscafund and Penta Capital.

The financing will facilitate the launch of CellPoint Digital's new Offer Order Settle Delivery (OOSD) platform and support its global expansion, notably enhancing its partnerships with major airlines and travel companies including Southwest, Virgin Atlantic, and Riyadh Air.

The investment seeks to meet the growing demand for advanced payment orchestration solutions within the global travel sector, reaffirming CellPoint Digital's position in the travel, hospitality, cruise, online travel agency (OTA), and tour operator markets.

The newly acquired funds aim to bolster CellPoint Digital's expansion globally, enabling it to continue optimising payment and money movement services for its clients while expanding its Alternative Payment Method (APM) hub to cater to an increasing number of partners.

"As our company has grown rapidly in the last few years, we have delivered our industry-first payment orchestration solution to more travel brands worldwide, supporting them in optimising payment processes, driving profitability, and improving their customers' experience," said Kristian Gjerding, CEO of CellPoint Digital.

"This latest investment from our valued partners at Toscafund and Penta Capital not only acknowledges our growth and the ongoing strong demand for our solutions in the travel industry but also paves the way for more global expansion and success within the market, positioning the company for long-term scalability."

With its payment orchestration solution, CellPoint Digital aids travel brands in enhancing top-line revenue by boosting transaction authorisation rates and streamlining the booking path for customers, thus offering a wider variety of payment options worldwide.

"CellPoint Digital has continually solidified its leading market position and demonstrated its ability to expand aggressively and responsibly," stated Steven Scott, Founding Partner of Penta Capital. "As we forecast demand for CellPoint Digital's solutions to continue across the global travel sector, we are confident that this investment will represent another compelling growth opportunity."

The company's OOSD platform signifies a substantial progression in airline commerce, facilitating seamless transitions from legacy systems to modern architectures, payment-driven offers, unified payment orchestration, real-time order management, and large-scale data-driven personalisation.

By enhancing its offer and order retailing capabilities, CellPoint Digital is adapting to the evolving travel industry characterised by new distribution capabilities (NDC), a strategy that has been instrumental in forming partnerships with forward-thinking airlines.